We know that it takes to make a great experience and often, it starts with a great form. But it shouldn’t end there and we know that better than anyone else. Take a look at how we stack up against our competitors.
Get our free guide on the top evaluation criteria when selecting a digital forms solution.

The competition |
Experience Manager Forms |
|
Comprehensive solution |
They offer you one piece of the puzzle when it comes to form filling, workflow automation, document generation and customer correspondence. |
We offer a complete, end-to-end digital enrolment solution to author forms, automate workflows, communicate with your customers and securely collect compliant e-signatures. |
Personalised communication |
They rely mainly on third-party integrations to make personalised communications possible. |
We make personalised communications easy. |
Customised for enterprise |
Use SaaS solutions with limited customisation while also leaving you open to the risk of data intermingling in a multi-tenet deployment. |
Adobe Experience Manager Forms on Managed Services and Adobe Experience Manager Forms as a Cloud Service isolate your sensitive data and allows you to customise applications specific to your needs. |
Future-proof solution |
They have point solutions that act as short-term band-aids and don’t offer effective long-term vendor partnerships. |
Forms is built on a cloud-based architecture that's extensible to other technologies — including future technologies, scalable to grow with you and always current and secure. |
Select |
Prime |
Ultimate |
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If you're an enterprise that has ... |
An emerging analytics practice |
A mature analytics practice |
An advanced analytics practice |
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Ad hoc analysis with Analysis Workspace |
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|
|
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Rules-based attribution |
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|
|
|
Off-line data integration |
3 |
15 |
200 |
|
Advanced segmentation with Segment IQ |
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|
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Anomaly detection |
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|
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Contribution analysis |
10 Tokens (Runs) |
20 Tokens (Runs) |
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Additional predictive tools |
Optional |
Optional |
Optional |
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Algorithmic attribution |
Optional |
Optional |
Optional |
|
Pricing |
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Adobe Analytics Select |
Adobe Analytics Prime |
Adobe Analytics Ultimate |
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Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Prime
Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
Adobe Analytics Select
Enterprise-gradient analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
The competition
They offer you one piece of the puzzle when it comes to form filling, workflow automation, document generation and customer correspondence.
Experience Manager Forms
We offer a complete, end-to-end digital enrolment solution to author forms, automate workflows and communicate with your customers.
The competition
They rely mainly on third-party integrations to make personalised communications possible.
Experience Manager Forms
We make personalised communications easy. When we do partner with third parties — which we do aggressively — it’s to bring in data to target the right audiences and personalise the content for a relevant and engaging customer experience.
The competition
Use SaaS solutions with limited customisation while also leaving you open to the risk of data intermingling in a multi-tenet deployment.
Experience Manager Forms
Adobe Experience Manager Forms on Managed Services isolates your sensitive data and allows you to customise applications specific to your needs.
The competition
They have point solutions that act as short-term band-aids and don’t offer effective long-term vendor partnerships.
Experience Manager Forms
We have a strategic and long-term plan that can fulfill your needs not only now, but in the future as you undergo your digital transformation.
The competition
They all force you to integrate with the same vendors, resulting in little differentiation and more third-party integration points to set up and manage.
Experience Manager Forms
We offer native Creative Cloud connection, with a built-in panel that gives creatives a searchable view into the DAM directly from Creative Could Enterprise applications.
The competition
They don’t have native or seamless integrations with other Adobe digital experience and creative products.
Experience Manager Forms
We are tightly integrated with Adobe Analytics, Adobe Target and Adobe Sign. This allows the measurement of Forms at a granular level, the personalising of enrolment and communications experiences and the use of digital signatures.
The competition
They support basic video encoding capabilities with no way to add interactivity or rich media elements.
Experience Manager Forms
We have the only solution with the video management capabilities needed to maximise engagement, such as adaptive streaming, responsive and customisable players and the ability to create shoppable interactive content.
How analysts think we compare

“Adobe Experience Manager Forms was a major force in simplifying how we interact with customers. We can cut seven-step processes down to four steps with more control over each form.”
Lizelle Vaughan, Programme Director for Digital Experience Management, Nedbank