ADOBE TARGET FEATURES
Experimentation and optimisation
Easily create tests for your website, mobile app, single page app and more with the user-friendly visual interface and extensive AI-powered capabilities of Adobe Target. With it, you can uncover critical trends and behaviours to optimise customer interactions.
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A/B/n testing
Test one or multiple variations of an experience to determine which performs best with specific audience segments.
- Intuitive workflow. Use a three-step guided workflow to set up and launch tests that identify what resonates most with customers.
- Single delivery platform. Get support for mobile SDK (software development kit), server-side API and a Node.js environment to test on the client side of your site, server side or both.
Multivariate testing
Test elements within a web or mobile experience to find the combination that performs the best, as well as how each element performs with a specific audience.
- Traffic estimator. Determine the traffic required for a successful test with page statistics and the number of experiences being tested.
- Element contribution report. Get specific insights on which tested elements have the greatest impact.
- Full factorial testing. Optimise content using full factorial multivariate testing to examine all possible combinations of elements with equal probability.
Multi-armed bandit testing
Automatically deliver the best-performing variations to a test population or audience segment during an experiment to improve conversion and accelerate completion.
- Auto-allocate. Automatically direct traffic away from underperforming experiences and identify differences between winning experiences quickly.
- Traffic allocations. View traffic lift over a short period of time — such as during Black Friday — with updates every two hours.
Mobile optimisation
Test and personalise your mobile web and app experiences based on customer behaviour and mobile context to deliver interactions that engage and convert.
- Cross-channel profiles. Use profiles that progressively collect interaction data across touchpoints to customise future interactions.
- Enhanced analytics. Leverage the bi-directional, server-side integration between Target and Adobe Analytics to get a deeper analysis of your testing and personalisation activities.
- Cross-application experimentation. Execute manual and AI-powered experimentation and personalisation across a full spectrum of experiences. Test and personalise solely within the mobile experience or across a larger experience, such as with a web offer and personalised homepage.
More about experimentation and optimisation.
Content as a Service v3 - experimentation optimisation - Wednesday, 11 December 2024 at 13.36
Learn how to use experimentation and optimisation features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
Learn more | Learn more about how to use experimentation and optimisation features
