Automation is the key to maximising ABM revenue. Without an automated process in place for your ABM strategy, you risk disconnected campaigns, detached data and dysfunctional communication between Sales and Marketing. So, how do you integrate your ABM strategy into your automation solution?
In this cheat sheet, you'll learn:
- Why automation is a critical driver for ABM
- How automation will amplify the impact of your ABM strategy
- What to prioritise for an account-based automation solution