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ARTICLE

Start Using Your Marketing Automation and Lead Nurturing Capabilities for ABM

About the Article

Automation is the key to maximising ABM revenue. Without an automated process in place for your ABM strategy, you risk disconnected campaigns, detached data and dysfunctional communication between Sales and Marketing. So, how do you integrate your ABM strategy into your automation solution?

In this cheat sheet, you'll learn:

Why automation is a critical driver for ABM
How automation will amplify the impact of your ABM strategy
What to prioritise for an account-based automation solution

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title

Start using marketing automation and lead nurturing capabilities for ABM

CardDescription

Learn how to integrate account-based marketing (ABM) strategy into your automation solution.

cardDate

2021-12-24

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53066dd4-97d2-3a02-b1a8-d9db58d74bac

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caas:business-unit/experience-cloud, caas:region/north-america, caas:products/marketo-engage-bizible, caas:related-product/marketo-engage, caas:topic/marketing-automation, caas:products/marketo-engage-bizible, caas:content-type/article, caas:content-type/article