ADOBE ANALYTICS
Google is forcing its Universal Analytics (UA) users out, and onto a new platform. Now’s the time to discover Adobe Analytics - a digital analytics tool with insights you can action beyond advertising.
Google’s decision to end-of-life UA means that you need to make a call. And it’s a big one.
Our guide, How to select the right marketing analytics solution, covers some of the most important questions you should ask and issues you should investigate.
You’ll learn the importance of:
Adobe Analytics lets you analyse real-time data from anywhere in the digital customer journey, then delivers actionable insights that drive outcomes. No matter where you are on your analytics journey, with versatile reporting, predictive intelligence, in-depth analysis and more, Adobe Analytics can help.
Use leading tools to turn vast streams of web data into insights that your whole team can act on, leading to fast results. Adobe Analytics is a leader in The Forrester Wave: Web Analytics. With AI, machine learning and other advanced technology, you go beyond visits, page views and bounce rates to find customer insights that really matter.
Customer analytics are essential for any enterprise’s marketing initiative. Which means you need a tool that can meet your ever-evolving needs. Adobe was named a leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2022—“Adobe’s strengths in its current offering continue to be its ability to integrate seamlessly with marketing and operational systems, as well as its business-user-friendly interface.”
Better decision-making begins here. Let Adobe help you understand the impact of every touch from every customer through paid, owned and earned channels. Take advantage of powerful attribution models using machine learning and advanced statistical models to understand the precise impact of every touch so you can make the right investment every time.
Use your data more effectively with the predictive capabilities of Adobe Analytics. Predictive analytics uses AI and machine learning to analyse customer data, find patterns and predict future behaviour so you can consistently take advantage of huge datasets confidently.
Adobe Analytics consistently leads in analyst reports like the Gartner Magic Quadrant and the Forrester Waves. Quite simply, Adobe develops features that make data easier and faster to access and insights smarter and simpler to use. And the results are clear.
Adobe Analytics has evolved to become one of the industry’s leading web analytics technology, using machine learning, artificial intelligence and other modern data analysis to deliver more accurate customer insights, faster than ever. It’s time to make the move.