Adobe Resource Centre

Real-Time CDP Collaboration — improving co-marketing efforts.

Unlock scalable, secure and efficient data collaboration with Adobe Real-Time CDP Collaboration to boost audience reach and ROI.

Top customer experience initiatives for CIOs in 2025.

Check out the Adobe 2025 AI and Digital Trends findings to learn how CIOs are driving transformation and delivering on customer experience expectations.

2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

The top customer experience initiatives for CMOs in 2025.

Explore the trends shaping the future of marketing. Discover how CMOs are taking initiative to transform their organisations and redefine customer experiences.

The 2025 AI and Digital Trends report reveals the latest industry shifts.

Learn how organisations are using connected data and AI to redefine how they connect with customers, streamline operations and drive innovation.

2025 AI and Digital Trends in Customer Engagement.

Consumers want consistent experiences delivered in real time. Discover how AI-powered personalisation and predictive analytics are helping businesses drive growth by creating con…

The current and future state of AI-driven customer experience orchestration.

The Adobe 2025 AI and Digital Trends report reveals how generative AI and agentic AI help companies meet the demand for personalisation.

Adobe Real-Time CDP Collaboration use case guide for brands.

Learn how Adobe Real-Time Customer Data Platform Collaboration can help you to run better prospecting and retargeting campaigns with publishers.

How Adobe meets content demand with generative AI.

Learn how Adobe used generative AI to increase CTR by 57%, speed content creation and boost ROI — while building a powerful new application in the process.