Understand the attitudes and beliefs about data deprecation.

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With  the  phasing  out  of  third-party  cookies,  a  change  to  data  policy  is  quickly approaching.  While  60%  of  professionals  stated  that  their  personalisation strategy  is  dependent  on  third-party  cookies,  only  37%  of  them  feel  ready  to understand  and  personalise  consumer  experiences  if  data  deprecation  began today.  

Read  our  report  A  Tale  of  Two  Perceptions:  Identity  Evolution  Edition  to see  what’s  at  stake  as  brands  approach  data  deprecation  with  Google’s retirement  of  third-party  cookies.