Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. Bringing all your campaigns into one centralised place, you can better understand your customers’ digital body language and create more personal experiences. In this guide, you’ll f ind out how to do the following:
• Use content, context, intent, and channels to deliver memorable experiences.
• Build a bridge between your online and offline channels.
• Deliver relevant and timely content on your customers’ preferred channels.
• Measure campaign effectiveness.
Read Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success.
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