Broadcaster Video on Demand (BVOD) is watched by nearly a quarter of the Australian population with Connected TV (CTV) now being the primary device for viewing. 86% of advertisers in Australia are now buying CTV, however CTV measurement continues to be the number 1 challenge for brands across their digital advertising strategies. While this shift occurred gradually over the last decade, the effects of COVID-19 lockdowns have dramatically accelerated consumer adoption.
This white paper is an attempt to address the queries brand marketers have when entering or expanding into the Connected TV space. Tips, information and recommendations have been compiled through a robust collection of analysis and information gathering:
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