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Adobe named a CDP Leader for retail and consumer goods.
We’re thrilled to announce that Adobe has been named a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.
The report excerpt highlights how Adobe’s Real-Time Customer Data Platform was developed with strategic functionalities that directly support use cases — specifically for retail and CPG companies — and is well-positioned to support evolving data management practices and more mature use cases.
Learn about Real-Time CDP and its IDC-recognised strengths including:
- Enabling users to quickly load and normalise data for insight and activation use cases
- Customer artificial intelligence that empowers users to generate predictions about customer behaviour
- Identity management and data privacy that natively supports customers’ identity and privacy
- The ability to complement other Adobe Experience Cloud applications
IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment”, by: Filippo Battaini, Ornella Urso and Giulio Raffaele, 2022 April IDC # US47506221
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.