As marketers, we gather and analyse metrics endlessly. Identifying the right measurements is critical to help you craft an Account Based Marketing (ABM) strategy that is based on more than just leads and conversions. Metrics can help monitor and engage customers across the entire account lifecycle. As a result, your sales and marketing teams can collaborate on more comprehensive strategies based on informed goal setting.
Read Making Metrics Matter to learn about the following:
- Which metrics you should pay attention to
- Which type of ABM is right for you: white glove, hybrid, or automated
- Baseline metrics to help you develop and justify ABM
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