Customers spend on average five hours on their phones daily. Which means marketers can reach their audience at the perfect time, if they act quickly. As customers spend more time on their phones, their attention span is shrinking, which means you need to be prepared to deliver the right message at the right time to deliver a meaningful experience.
Read the article to learn:
- Traditional, “funnel-marketing” no longer applies to the customer-driven journey
- To get control of the whole customer journey, you’ll need analytics
- Successful mobile journeys happen when customers call the shots
- Viewing customers as individuals is the way of the future
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