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Campaign microsites are a critical waystations in customer journeys. For Swinburne University of Technology, they've become a valuable tool for attracting new students and driving enrollment. By spinning up microsites without help from IT and dynamically tailoring communicationsbased on a student's personal, information, the university is effectively reaching a new generation of students who have high expectations for digital experiences. Read the customer case study to find out how Swinburne University of Technology.

Read Solving the Personalisation Puzzle to learn about the following:

  • Drove 189% higher lead gen on campaign microsites, with 98% higher form completion rates.
  • Boosted domestic online course applications from campaign microsite channel by 70%.
  • Enabled marketing to launch campaigns without IT, in days instead of weeks.
  • Shortened the publishing cycle for news, PR, and more from two hours to real time.

 

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