How brands can recover growth using creativity
With the world turned upside down, organizations have scrambled to adapt, evolve and maintain relevance to consumers.
The Drum and Adobe recently held a lively discussion on the key ingredients needed for a creative, customer-focused digital business of the future. The session brought together creative and marketing leaders from major brands such as Lego, Grab, TikTok, Diageo, ANZ Bank, Times of India, and Carousell, for a discussion on how organizations can use creativity to power business recovery.
Get all the details from this session in our full report, including insights on:
- Creativity as a problem solver
- The creative production problem
- The need for authenticity and empathy
- What the future of collaboration looks like
- Innovating for recovery
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