GUIDE

Your guide to personalised offers

https://business.adobe.com/content/dam/dx/au/en/resources/sdk/personalised-offers-what-to-know-and-where-to-start.pdf

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The three systems that power personalisation at scale

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Adobe Customer Journey Analytics

Enables real-time customer decision making and lets you understand the impact of each customer touchpoint.

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Adobe Real-time CDP

Gives you actionable B2B and B2C profiles from online and off-line data as well as known and unknown first party data and partner data.

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Adobe Journey Optimizer

Lets you send real time experiences across any journey and any device, whether it's a planned campaign or an experience tailored to one customer, from a single canvas.

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Personalisation in High Tech: Industry Study | Adobe for Business
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