Redefine Tomorrow - Citizen Expectations in a Post-COVID World.



On-demand webinar  | 60 min | Free of charge


Summary

The impact of the COVID-19 and the sudden shift to a remote working environment has accelerated digital transformation and increased citizen expectations. Ultimately, citizen expectations are changing as they become more comfortable with using digital services.

Over the past 6 months, there has been a significant increase in Australians turning to government websites for support and information. 

With more Australians spending more time interacting with - and becoming reliant upon - government services and information, trust in digital government is increasing due to the pandemic. Hear from a panel of experts as they discuss the changing landscape and practical guidelines in how to deliver a truly great citizen experience.

Why attend this webinar?

You'll walk away with an understanding of:

- Establish a unified view of the citizen
- Maximising investment in delivery channels
- Reuse of development across department
- Quickly and uniformly serving content across all government channels

Intended audience:

All public sector roles including:

- Agency Head
- Communications
- Community Engagement
- Corporate and Public Affairs
- Customer Experience
- Digital Services
- Marketing inc Automation

Speaker

Ben Kennedy

John Mackenney
Principle Digital Strategist
Adobe Digital Strategy Group
See John's Linkedin

As Adobe’s Principle Digital Strategist, John Mackenney advises the senior leadership at Adobe’s enterprise customers on strategies for customer experience transformation and digital innovation. John brings together a wealth of knowledge in industry development and practical implementation experience to help customers devise comprehensive transformation programmes.

John subsequently went on to lead Tourism Australia’s overall digital transformation effort, which included the creation of digital marketing channels such as Australia.com and Australia.cn, along with new social media channels, which extended the organisation’s reach to millions of people across the world each week.

Mitchell Mackey

Kim Harper
Digital Marketing Manager
Queensland Performing Arts Centre (QPAC)
See Kim's Linkedin

Kim Harper is the Digital Marketing Manager for the Queensland Performing Arts Centre (QPAC), which is one of Australia’s leading centres for live performance, and welcomes over 1.5 million visitors to more than 1,200 performances each year. Her team assists local and international promoters deliver campaigns through QPAC's owned channels. With a focus to increase audience experiences, as well as support engagement and participation for events. Kim has over fifteen years of experience, previously working in top digital agencies as well as previous roles as digital designer, producer and account manager.

Mitchell Mackey

Damian Williams
CTO
N3Hub
See Damian's Linkedin

Damian Williams is the CTO of n3 Hub, which specialises in direct customer communications and marketing solutions and services for regulated organisations such as Banks and Insurers. Over the past 5 years he has been involved in designing, deploying and operating several direct digital communication solutions at banks and insurers across Australia and New Zealand using Adobe's suite of products. He has in depth hands on knowledge with Adobe Campaign, Adobe Analytics, Adobe Target, Adobe Audience Manager, DTM and Launch. Prior to n3 Hub Damian spent 15 years developing networking and network monitoring solutions for major Telecommunications companies, Banks and Government organisations.

Attend the webinar now