Redefine Tomorrow - The Connected Citizen Experience



On-Demand webinar  | 60 mins | Free of charge


Summary

Just imagine being able to create fully connected citizen journeys.

Today, citizens’ expectation of their digital interactions with government are lifting from already heightened levels. That means even greater citizen demand for seamless experiences and access to the right content, at the right time – across departments and agencies.

That presents an opportunity for citizen-centric government leaders. A rich, real-time understanding of the needs of each citizen, supported by a creative mindset, can unlock the pathway to more positive citizen experiences.

Why attend this webinar?

You'll walk away with an understanding of:

• Establishing a unified view of the citizen and why that’s important
• Using data to develop a personalised digital experience for each individual
• Creating engaging content that makes an impact
• Managing through a crisis and the tools available for communication managers
• Applying technology solutions to agency-specific problems

Intended audience:

All public sector roles including:

• Agency Head
• Communications
• Community Engagement
• Corporate and Public Affairs
• Customer Experience
• Digital Services
• Marketing inc Automation

Speaker

Ben Kennedy

Adam Rowland
Director of Public Sector Impact
Public Sector Network 

Mitchell Mackey

John Mackenney
Principle Digital Strategist
Adobe Digital Strategy Group
John's LinkedIn

As Adobe’s Principle Digital Strategist, John Mackenney advises the senior leadership at Adobe’s enterprise customers on strategies for customer experience transformation and digital innovation. John brings together a wealth of knowledge in industry development and practical implementation experience to help customers devise comprehensive transformation programmes.

John subsequently went on to lead Tourism Australia’s overall digital transformation effort, which included the creation of digital marketing channels such as Australia.com and Australia.cn, along with new social media channels, which extended the organisation’s reach to millions of people across the world each week.

Mitchell Mackey

Georgos Papanastasiou 
Product Director
Service NSW for Business
Georgos' LinkedIn

Georgos is currently Director of Product Management, Service NSW for Business, at Service NSW, where he is leading the development of new digital products for small businesses in NSW. He leads a portfolio of balanced product teams responsible end-to-end for digital services. Before joining Service NSW, Georgos was a practicing solicitorand public policy analyst, and now operates at the intersection of digital product management, public policy and design-led innovation.

Mitchell Mackey

Johanna Lowe
Director of Marketing and Communications
The University of Sydney
Johanna's LinkedIn

Jo joined the University of Sydney in 2013 to lead the newly centralised marketing function and a refresh of the brand. A comprehensive research institution, Sydney is ranked in the top 50 Universities globally and has over 65,000 students and 8,000 staff. Jo leads a talented and creative marketing and communications team responsible for building reputation and advocacy with current and future students, parents, alumni, donors, industry, and staff.

Before joining higher education, Jo held brand and marketing roles in the not-for-profit and corporate sectors.

Attend the webinar now