On-Demand webinar | 58 mins | Free of charge
Creativity finds a way.
Summary
Some areas in the Asia Pacific region have shown signs of faster recovery than many other parts of the world, but are brands ready from a creative standpoint?
The Drum and Adobe has brought together top brands for a 60 minute session with live Q&A to discuss the challenges marketers and creatives face in producing content that connects with customers, at scale. Tune in to hear creative leaders from Lego, IBM, Diageo and Lowe Lintas (representing Lifebuoy, Unilever) discuss how creative approaches have changed and how creativity becomes actionable today in driving business results.
Why attend this webinar?
What you will learn:
- What’s changed for brands since the pandemic began and how have they adapted?
- How have creative approaches changed during this time?
- How you can raise creativity’s role in driving business goals
- What does creative collaboration look like now?
Intended audience:
Creative, Marketing and Digital line of business leads and users involved or interested in enhancing creative workflows, productivity, and automating design operations.
Speakers
Grace Astari Italiaander
Creative Lead, Innovation, Diageo
Grace Astari is the Creative Lead for Innovation at Diageo, driving the conceptualization and creation of new products, brands, and experiences for the world’s most iconic distilleries, rare spirits and disruptive white space players. In her career, she has been strategic advisor to business visionaries such as Gojek, leading their most recent rebrand, as well as Neutrogena, Johnson & Johnson, Coca-Cola and Citibank globally. She is obsessive about food culture (tacos!) and has spent her lifetime raising the profile of creators from emerging markets, South East Asian and beyond.
Primus Nair Manokaran
Head of Creative, The LEGO Agency, APAC
With almost 2 decades of advertising experience at top-tier industries, Primus Nair has played a role in building some of the world’s top brands. From Guinness to Visa, he was worked on campaigns across the globe and is currently the Head of Creative at The LEGO Agency, APAC.
Sagar Kapoor
Chief Creative Officer, Lowe Lintas
Sagar Kapoor is Chief Creative Officer at Lowe Lintas. He has spent over 15 years with Lowe Lintas serving various local, regional and global mandates. He is credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child that were implemented globally. These campaigns have consistently been some of the most awarded global campaigns for over five years.
He’s been the Global Creative lead for the brand, Lifebuoy, with work that’s published in over 40 countries. Other notable brands include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance and Godrej HIT. He believes advertising is ‘the most interesting conversation a brand can have with the consumer’.
Isabella Bain
Sales and Creative Associate Director, IBM
Isabella Bain is using the potential of artificial intelligence and data modelling to help clinicians treat COVID-19.
Working with the Critical Care Consortium, the IBM associate design director developed a system that uses de-identified COVID-19 patient data to help clinicians identify better patient outcomes. This will be used to save lives in more than 400 intensive care units in 51 countries.
Bella co-founded design start-up Ambient & Co, which creates interactive outdoor light sculptures for festivals such as VIVID Sydney and I-Light Marina Bay in Singapore. Her work ‘1,000 Cranes’ won second-best installation for VIVID 2018 behind the Opera House.
Michael Stoddart
Director, Strategic Business Development, Asia Pacific, Adobe
See Michael 's Linkedin
Michael supports Adobe's customers as they undertake digital creativity and content transformation. Michael's longevity, industry knowledge and strategic vision have built significant awareness in creative communities. Michael was trained as a designer and has worked across traditional and digital creative practices.
Charlotte McEleny
Publisher APAC, The Drum
As publisher, APAC, Charlotte McEleny leads the editorial and commercial growth of The Drum's APAC offices, based out of Singapore.