360º View: Enhance and scale your customer experience strategy



On-demand webinar  | 37 min | Free of charge


Summary

Brands are primarily leveraging Data Management Platforms (DMPs) for media optimisation. But what is next for your audience strategy to be at the forefront of the digital race?

Adobe’s DMP, Audience Manager, goes well beyond media optimisation and acquisition. Take a journey with our Adobe experts as they share key use cases of leveraging Adobe Audience Manager to enhance customer experience management.

Why attend this webinar?

You will learn how to use your valuable data to drive business goals across your full customer journey lifecycle and not just the tip of the funnel, specifically:

  • Going beyond paid media – activating audiences on other channels
  • Improving existing customer experience through segmentation
  • Achieving a people-based marketing strategy


Related to products such as: Adobe Audience Manager and Adobe Advertising Cloud

Intended audience
  • Marketing Decision Makers
  • IT Decision Makers
  • Technology Directors
  • CIO’s
  • Practitioners (including Online, Comms, Digital, Ops, Data, Analytics)


Speaker

Gabbi Stubbs

Gabbi Stubbs
Product Marketing Lead, Adobe
Gabbi's Linkedin

Gabbi is the APAC Product Marketing lead for Adobe’s Data Management Platform, Audience Manager. She is a full-stack and foresight strategist with senior experience in media, technology, innovation and transformation, and digital enablement.

Her experience extends from corporates to small business and start-ups and has worked extensively through the Australian media industry in roles spanning strategy, insights, measurement and analytics, growth initiatives, and industry forecasting and commentary.

Scott Gruer

Scott Gruer 
Solution Consultant Adobe
Scott's Linkedin

With over 20 years of web experience, Scott has helped leading organisations across ANZ, SEA, China and HK navigate through their digital transformation. He has helped customers grow their digital marketing programs to produce real bottom line value and increased ROI.

Attend the webinar now