Experience Makers Webinar Series: The Cookieless World
Summary
When it comes to handling data, many organisations find themselves unprepared for the huge digital shifts that are currently taking place. Organisations need to be ready to test and embrace new solutions as third-party data faces deprecation and first-party data becomes a cornerstone for digital transformation.
Join Adobe’s Gabbi Stubbs (APAC Product Marketing, Adobe Experience Platform and Data Management Platforms) and Helium’s Harold Janson (Chief Personalisation Officer) as they explore these revolutionary shifts in the digital world.
Why attend this webinar?
In this session:
- Explore why organisations have relied so heavily on third-party data in the past
- Understand how these changes affect organisations just like yours
- Discover how you can adjust your data strategy to prepare for a world without cookies
- Consider how you can boost understanding of the issues at play in this new landscape across all levels of your organisation
Speaker
Gabbi Stubbs is a senior media and tech executive with extensive full-stack and foresight strategy and marketing experience. She has deep expertise in the identification of early stage consumer behaviour and technology challenges and opportunities and defining associated strategies, including product, marketing and business model innovation and digital transformation which deliver tangible and long term competitive advantage.
Currently leading APAC Product Marketing for the Adobe Audience Manager, Real-time Customer Data Platform, and Intelligent Services solutions, Gabbi represents the product strategy and opportunity for DMP and related CDP capabilities of the Adobe Experience Platform. She has worked extensively through the Australian media industry with previous senior media executive experience at Nine Entertainment Co Digital, ABC Digital and News Corp (Magazines and Digital) leading insights, strategy and research for advertising solutions, product development and data strategies.
With experience extending from corporates to small business, start-ups and social enterprises and in roles spanning strategy, insights, measurement and analytics, innovation and growth initiatives, and industry forecasting and commentary, Gabbi is well positioned to represent the voice of the customer and the voice of the market.
Harold Janson is the Chief Personalisation Officer at Helium, a consultancy that aims to empower their clients to achieve personalisation at scale. His role is to develop the right strategies, processes and platform architectures for his clients so that they can deliver highly relevant and contextual experiences to all their customers through their first-party, second-party and third-party data.
He and his team support many enterprise clients, including Adobe Experience Maker award-winning programs, like AMP and Foxtel.
Prior to forming Helium, he was the Program Lead for Onsite optimisation and personalisation at Westpac.
His 20 years of experience in design, development and digital marketing provides him a balanced view of technology and business that is pivotal in helping his clients achieve success.
