On-Demand webinar | 50 mins | Free of charge
Summary
To help create meaningful customer experiences, businesses need to measure content performance and customer behaviours. They then use that experience-centric data to deliver even better customer experiences in the future. Mastering this virtuous cycle is critical to your success.
Why attend this webinar?
In this session, you will learn how to maximise your experience-centric data, including:
- How to let data be your guide when creating and placing content
- Mind your KPIs to determine content value
- Centralise and standardise data for marketers and IT
- Reuse content, don’t recreate it
- Use content and data to meet the needs of every channel
Intended audience
- Decision Makers and Practitioners
Speaker
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Mark Szulc
Principal Product Manager
Adobe
See Mark's Linkedin