How to Unlock Campaign Concepting with Generative AI

Price: Free
Length: 59 min

The pressure to deliver personalized customer experiences requires you to create breakthrough approaches to go from blank page to fast-tracked content. In this webcast, you’ll learn to use the power of generative AI to quickly concept and design cohesive, on-brand campaigns. Learn how the Prudential Creative House goes from ideas to launch faster by ideating earlier and empowering teams to generate great work, faster. Then, get tips and tricks on how your team can collaborate better and stay on brand through new features in Adobe Express and the generative AI capabilities of Adobe Firefly in Express, Photoshop, and Illustrator — which is designed to be safe for commercial use. After this event, you’ll improve and streamline campaign development for your partner agencies, in-house design teams, and marketing pros with easy-to-use content creation and publishing tools.

In this webcast, you’ll:

  • Be inspired by design best practices from the Prudential Creative House team
  • See how to bring your ideas to life using new collaboration, multimedia editor, and brand capabilities in Adobe Express and Firefly to deliver campaigns faster
  • Get the full playbook on how your teams can get from ideation to creative production to asset customization

Watch now

Watch now

Event speakers

Bridget Esposito

Vice President, Group Creative Director

Prudential Financial

Ollie Corbett

Senior Solution CSM


Ben Vanderberg

Principal Platform Evangelist


Jamie Nuzbach

Strategic Business Developer


Toren Reaves

Community Relationship Manager and Evangelist

Adobe Express


Adobe Creative Cloud