ON-DEMAND WEBINAR
Adobe's 2026 AI and Digital Trends in APAC
Length: 41 mins
This forward-looking discussion explores the latest findings from this year's AI and Digital Trends report, where we unpack how artificial intelligence is transforming customer experience and business performance worldwide. As organisations and customers alike navigate the rapid evolution of generative and agentic AI, this session will provide a global perspective on the opportunities and challenges shaping the future of digital engagement.
In this session, you’ll learn:
- How organisations are using generative AI to improve personalisation, lead generation, and customer retention, while facing challenges with data and internal alignment.
- The potential of agentic AI to automate complex workflows and transform customer interactions, and the barriers to scaling these solutions.
- The reality of customer attitudes towards AI, highlighting the importance of trust, transparency, and human engagement.
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Click below to play on-demand now.
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Event speakers
Scott King
Principal Strategist - Growth & Innovation, APAC
Adobe
Louise Cummins
Founder
Australian Centre for AI in Marketing