ADOBE 2024 DIGITAL TRENDS REPORT
The digital trends defining the era of AI.
The 14th annual Adobe Digital Trends report shows that to stay competitive, brands need unified data to refine and personalise customer journeys and unlock the full potential of generative AI.
The inside look at what’s shaping personalisation today.
Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. Our research shows customers expect seamless, connected experiences. To deliver on that, organisations need a strong data foundation and a clear strategy for how to leverage generative AI.
Explore the trends emerging in your industry.
Media and Entertainment
Financial Services
Content Management
Data and Insights
Explore the trends.
Making personalisation more thoughtful.
Businesses must prioritise data-driven personalisation to meet customer needs. Assumptions no longer suffice; smarter, thoughtful approaches are essential.
AI and Data.
Generative AI is here, but businesses must transparently deploy a unified approach to nurture trust, unlock AI capabilities and deliver consistent customer experiences.
Early adopters drive growth.
Consumers and businesses are ready for Al. Early adopters will be better positioned to drive growth.
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Get the Adobe 2024 Digital Trends report.
