Best Buy on the new rules marketers must play by.
Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.
The mindset shift guiding HP's marketing playbook.
HP's Horacio Miranda explains why teams need to “storm” before they transform and what that means for AI's role in marketing.
Generative AI set Vanguard up for agentic success.
Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.
VIDEO
How AI is changing marketing and how your brand can stay ahead.
Rachel Thornton, Adobe Enterprise Chief Marketing Officer, explores how AI is transforming marketing and how leaders can maximise their investments.