Adobe Experience Manager Sites
An agentic CMS to structure and scale modern experiences.
Create and deliver high-performance experiences faster — built for agility and optimised for AI-driven discovery.
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Explore the features and capabilities of Adobe Experience Manager Sites.
Digital experience has evolved — your CMS should too. Experience Manager Sites addresses the core challenges of managing your digital properties, leveraging powerful agentic execution to help teams create, update and activate experiences more efficiently. The result: structured, high-performing pages designed for both human engagement and AI visibility.
- Content creation
- Performance & experimentation
- Rapid development
- Omnichannel experiences
- Headless CMS
Accelerate content creation with agentic capabilities.
Give marketers the ability to quickly create, update and scale digital experiences faster with flexible authoring tools and built-in agentic support.
- Modernise legacy content and use agentic workflows to automate updates, enforce governance and streamline optimisation across sites.
- Use flexible authoring to create and publish content directly from Microsoft Word or Google Docs or use a visual editor for real-time, in-context page editing.
- Instantly create on-brand copy and image variations, test performance and personalise content using integrated generative AI capabilities.
- Reuse content across properties, manage metadata and streamline translation to deliver consistent global experiences.
Increase site discoverability, performance and conversion.
Improve load times and responsiveness to boost search rankings, traffic and conversion. Experience Manager Sites is the only scalable CMS on the market with the out-of-the-box capabilities to achieve maximum performance.
- Dramatically improve Core Web Vitals and Google Lighthouse scores.
- Modernise experiences by creating structured content that is optimised for both search engines and LLMs.
- Deliver pages quickly to reduce bounce rates and keep your customers engaged.
- Identify the content and pages driving the most impact with built-in testing and experimentation.
Accelerate web development.
Fast-track website development by enabling authoring, design and coding to happen in parallel. Experience Manager Sites is compatible with JavaScript and CSS and lets developers use a build-less approach with built-in features for strong performance with minimal manual management.
- Leverage pre-optimised boilerplate code for the best starting point.
- Maintain fast page load times with degradation auto-reporting.
- Migrate any CMS to Experience Manager Sites in days — converting pages to clean semantic HTML with fast core web vitals and structured content, no rebuild required.
- Utilise agents to help developers build and troubleshoot pages and improve overall experience quality.
Create pages that excite your customers, wherever they are.
Create, manage and deliver engaging content across your digital properties with easy-to-use tools.
- Collaborate globally with consistent design systems, reusable content components, direct access to governed assets and translation workflows.
- Use responsive design tools to create consistent experiences throughout web, mobile and app journeys.
Flexibility to work with all your technology.
Create and manage content as reusable fragments that can be delivered to any front-end with out-of-the-box authoring options for headless and headful delivery.
- Work with intuitive and comprehensive APIs.
- Get a broad catalogue of ready-made extensions or build your own integrations with our third-party extensibility framework.
- Scale content operations effortlessly across teams and geographies with centralised content governance and flexible publishing workflows.
Adobe Experience Manager Sites use cases.
Accelerate website production.
Empower any team to build and publish high-quality websites with easy-to-use tools and AI.
Scale experiences across brands and regions.
Expand web experiences across brands, regions and languages using a shared foundation that balances consistency and local flexibility.
Deliver high-performance experiences by default.
Deliver fast, reliable web experiences without requiring ongoing manual optimisation.
Forrester names Adobe a Leader in CMS.
Read report | Read report Forrester Wave Content Management Systems, Q1 2025
Helping global brands drive business impact with personalisation.
Built and launched a new site in only 8 weeks.
Learn more about Experience Manager Sites.
Unlock more with Adobe integrations.
Connect Adobe products to create experiences that are right on time and just right for your customers.
Experience Manager Sites + Adobe Experience Manager Assets
Update assets and digital content everywhere automatically, saving time for developers and marketers.
Learn more | Learn more Experience Manager Sites and Adobe Experience Manager Assets
Experience Manager Sites + Adobe Commerce
Create immersive shopping experiences by enriching product pages with content and manage both content and commerce with a single integrated system.
Learn more | Learn more Experience Manager Sites and Adobe Commerce
Experience Manager Sites + Adobe Analytics
Fuel content with real-time, omnichannel insights for better optimisation and to make each customer interaction relevant.
Learn more | Learn more Experience Manager Sites and Adobe Analytics
FAQs
What is content personalisation?
What does Adobe Experience Manager Content Services do?
What is a headless CMS?
What does Adobe Experience Manager Sites Content as a Service include?
What is a Customer Experience (CX)?
What makes AEM Sites a truly scalable CMS for enterprises?
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