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Adobe Journey Optimizer

Engage every customer. Any moment. Any channel.

Adobe Journey Optimizer is a customer journey management solution that lets you orchestrate and deliver personalised customer engagement across all channels, including email, web, app, mobile and in-person, in the moments that matter to the customer.

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Explore the features and capabilities of Adobe Journey Optimizer.

Consumers are inundated with marketing, a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

Search history and a real-estate ad targeting a potential customer

Profiles and audiences ready for personalised engagement.

Understand every customer as an individual with ready-to-engage, unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also controlling for audience overlap.

Bring together customer attributes and events from across online, off-line and pseudonymous sources into unified, activation-ready customer profiles.
Effortlessly create, manage, rank and enrich audiences using a visual, no-code, canvas-based workflow.
Respect and protect your customers with enterprise-level data privacy and governance tools.

Go to profiles and audiences

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Adobe Journey Optimizer channels

Email marketing

A single tool to deliver batch campaigns and real-time emails triggered by customer behaviours.

Mobile engagement

Create and launch in-app messages, push notifications and SMS/MMS experiences.

Web personalisation

Visually edit web content, create in-browser messages and continuously optimise your site effortlessly.

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See all Journey Optimizer channels

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Introducing Journey Agent to create, analyse and optimise customer journeys.

Marketers can now use an agentic AI-powered subject matter expert to help them easily create and optimise journeys that engage, convert and retain customers and increase loyalty.

Easy journey creation. Generate multistep journeys using natural language text prompts or image upload.
Accelerated content generation. Create on-brand and channel-ready content for your journeys.
Journey simulation (coming soon). Pressure-test and validate end-to-end journeys before activation using synthetic users and simulated content.
Proactive optimisation. Monitor planned and active journeys and review recommended actions to address conflicts or anomalies as they arise.
On-demand insights. Use prompts or questions to discover valuable insights on journey performance.

Learn more about Journey Agent

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Adobe named a Leader for multichannel marketing hub solutions.

Read report | Read Gartner report

Learn why Forrester named Adobe a Leader.

Read report | Read Forrester report

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Driving results for some of the world’s biggest companies.

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“Just looking at our first use cases, we've already generated great engagement and results…We’ve transformed how our teams work together and the technology we use to put customer journeys front and centre.”

Bennett Fox-Glassman, SVP of Customer Journey
Macy’s
Read Macy’s story

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Learn more about Journey Optimizer.

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See all Journey Optimizer resources

Amplify engagement with native Adobe integrations.

Journey Optimizer + Adobe Real-Time CDP

Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.

Learn more | Learn more about Journey Optimizer and Adobe Real-Time CDP

Journey Optimizer + Adobe Customer Journey Analytics

Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.

Learn more | Learn more about Journey Optimizer and Adobe Customer Journey Analytics

Journey Optimizer + Adobe Experience Manager Assets

Streamline asset management and maintain campaign consistency with a centralised repository for every digital asset.

Learn more | Learn more about Journey Optimizer and Adobe Experience Manager Assets

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Questions? We have answers.

What is Adobe Journey Optimizer?

Adobe Journey Optimizer is a real-time orchestration engine built on Adobe Experience Platform. Adobe Journey Optimizer brings together live customer data, decisioning, content and delivery into one intuitive canvas — so enterprise teams can design, personalise and optimise journeys across every channel, from a single place. journeys across every channel, from a single place.

Which roles and industries benefit most?

Adobe Journey Optimizer is designed for mid-market and enterprise teams across industries like retail, financial services, healthcare, travel, media, telecom, auto and B2B. Journey Optimizer helps CMOs unify campaigns and lifecycle marketing, CIOs enforce governance policies, creative leads speed up testing and customer experience and operations teams trigger relevant, in-moment experiences based on real-time customer behaviour.

Does Adobe Journey Optimizer require Adobe Experience Platform?

Yes. Journey Optimizer is powered by Adobe Experience Platform and uses Experience Platform's real-time customer profiles, streaming data and data governance tools to trigger journeys and enforce consent policies. streaming data and data governance tools to trigger journeys and enforce consent policies.

How fast can organisations start seeing value from Adobe Journey Optimizer?

With Adobe’s onboarding packages and prebuilt journey templates, enterprise teams can launch their first programmes within weeks — not months. Built-in testing, AI and reporting features help accelerate time to affect.

Is Adobe Journey Optimizer ready for regulated industries?

Yes. Journey Optimizer supports use cases in regulated industries, including healthcare and financial services. For markets such as France, Adobe Journey Optimizer supports GDPR compliance, integrates with CNIL-aligned governance policies and ensures data minimisation and purpose limitation through real-time enforcement.

How is Adobe Journey Optimizer different from campaign management tools?

Behaviour campaign tools push content on a schedule. Journey Optimizer listens to behaviour and triggers personalised actions the moment they’re needed. Marketing teams can still run batch campaigns — but with Adobe Journey Optimizer, these campaigns are dynamic, adaptive and intelligent.

How does Adobe Journey Optimizer help unify brand and performance marketing across teams and regions?

By consolidating real-time orchestration, decisioning and content delivery into one application, Journey Optimizer helps marketing leaders align global brand messaging with local activation strategies. Teams can launch and adjust journeys faster, while keeping governance and creative control intact.

What ROI can marketing leaders expect from real-time orchestration?

Adobe Journey Optimizer improves speed to market, customer engagement and operational efficiency. Marketing teams report faster testing cycles, improved conversion rates and better attribution through unified customer profiles and journey-level insights.

Can Adobe Journey Optimizer support multibrand or multiregion use cases?

Yes. Journey Optimizer allows teams to manage multiple brands, languages or regions from a single instance. Features like labels, permissions and dynamic content rules help scale journeys without duplicating effort.

What onboarding and operational support is available for IT and marketing teams?

Adobe offers quick-start onboarding, solution accelerators and success plans to help enterprise teams operationalise Journey Optimizer quickly. Prebuilt actions, templates and integrations also reduce IT lift.

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Let us show you the full power of Adobe Journey Optimizer.

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Marketo Configurator Wednesday, May 20, 2026 at 17:00

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Thank you for your interest in Adobe Journey Optimizer. Your request has been submitted to an Adobe representative who will contact you shortly.

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Design intelligent customer journeys.

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Adobe Journey Optimizer uses real-time, AI-driven signals to help you create, analyze, and optimize customer experiences for lasting impact.

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2026-01-31

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Adobe Journey Optimizer

Engage every customer. Any moment. Any channel.

Explore the features and capabilities of Adobe Journey Optimizer.

Profiles and audiences ready for personalised engagement.

Real-time omnichannel journeys for instant impact.

Personalised content that connects with your customers.

Intelligent tools to refine the entire customer journey.

Sophisticated campaigns for personalised customer engagement.

Adobe Journey Optimizer channels

Email marketing

Mobile engagement

Web personalisation

Introducing Journey Agent to create, analyse and optimise customer journeys.

Adobe named a Leader for multichannel marketing hub solutions.

Learn why Forrester named Adobe a Leader.

Driving results for some of the world’s biggest companies.

Learn more about Journey Optimizer.

Amplify engagement with native Adobe integrations.

Journey Optimizer + Adobe Real-Time CDP

Journey Optimizer + Adobe Customer Journey Analytics

Journey Optimizer + Adobe Experience Manager Assets

Questions? We have answers.

What is Adobe Journey Optimizer?

Which roles and industries benefit most?

Does Adobe Journey Optimizer require Adobe Experience Platform?

How fast can organisations start seeing value from Adobe Journey Optimizer?

Is Adobe Journey Optimizer ready for regulated industries?

How is Adobe Journey Optimizer different from campaign management tools?

How does Adobe Journey Optimizer help unify brand and performance marketing across teams and regions?

What ROI can marketing leaders expect from real-time orchestration?

Can Adobe Journey Optimizer support multibrand or multiregion use cases?

What onboarding and operational support is available for IT and marketing teams?

Let us show you the full power of Adobe Journey Optimizer.