ADOBE EXPERIENCE PLATFORM AGENT ORCHESTRATOR
Powerful technology. Expert customer experience agents.
Expand your team’s capacity to shape impactful brand moments with greater speed, scalability and precision using AI agents powered by Adobe Experience Platform Agent Orchestrator.
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The agentic technology transforming customer experience orchestration.
Adobe Experience Platform Agent Orchestrator powers the intelligence and reasoning behind Adobe Experience Platform Agents. It offers a unified approach to co-ordinating an ecosystem of AI agents, enabling organisations to address complex experience challenges with speed and scalability.
Explore the agents helping you to transform enterprise workflows.
- Planning & operations
- Audiences
- Content
- Journeys
- Experience management & delivery
- Data & insights
Planning and operations.
Ensure marketing projects and product workflows proceed according to plan. Organisations can move from strategy to execution faster with Adobe Experience Platform Agents that automate workflows, proactively surface and manage risks and support product troubleshooting.
Audiences.
Create, manage and optimise audiences with precision and at scale. Adobe Experience Platform Agents help organisations identify and reach the right customers, accounts or buying groups with continuous intelligence — driving more relevant engagement and stronger conversion performance.
Content.
Operationalise content at an enterprise scale. Adobe Experience Platform Agents bring intelligence and governance into the production workflow, enabling organisations to prepare high-quality assets faster, align content with performance goals and confidently activate campaigns across all channels.
Journeys.
Orchestrate B2B and B2C customer journeys that dynamically adapt in real-time to behaviour, context and performance signals. Adobe Experience Platform Agents continuously optimise for progression and maximise the impact of every touchpoint.
Experience management and delivery.
Optimise customer engagement across channels by automatically selecting, assembling and serving the most relevant experiences for every interaction. With Adobe Experience Platform Agents, organisations gain greater brand visibility and governance, stronger engagement and faster experience iteration.
Data and insights.
Accelerate data onboarding and convert complex data into actionable insights. Using Adobe Experience Platform Agents, organisations can streamline data management and gain clearer visibility into marketing performance to make faster and more confident marketing strategy decisions.
Discover AI-first applications powered by Experience Platform Agent Orchestrator.
How Experience Platform Agent Orchestrator works.
Learn how the four core components of Agent Orchestrator work together to ensure that Adobe Experience Platform Agents can execute complex tasks.
Conversational interface.
Adobe Experience Platform Agents are accessed and prompted to take action via our conversational interface, AI Assistant.
Reasoning engine.
The reasoning engine interprets prompts and determines the necessary steps to accomplish a user’s objectives, while taking specified constraints into account.
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Knowledge base.
The knowledge base provides essential context for the reasoning engine, so agents assign the right tasks to the right resources. It helps agents interpret requests accurately, support role-specific prompts and prioritise key skill requirements.
Adobe Experience Platform Agent Composer.
With Agent Composer, users can monitor, configure and customise Experience Platform Agents to achieve specific business goals.
Why Adobe?
Built for customer experience orchestration.
With Adobe’s domain expertise, Adobe Experience Platform Agents can be co-ordinated to reduce complexity and accelerate time to value. They also support a breadth of use cases across practitioners and end customers.
Grounded in real-time enterprise data and content.
Experience Platform Agents use comprehensive enterprise data, brand content and consent information for enhanced decision-making and rich expression — and can be extended with data from third-party or enterprise sources.
Founded on responsible AI.
Committed to responsible AI creation, Adobe has standardised design, development and deployment procedures. These include training, testing and a review process overseen by an AI ethics review board.
Enterprise security and privacy standards.
Adobe safeguards customer data through collection, storage and usage. Experience Platform Agents leverage enterprise security, privacy and brand governance controls within Experience Platform to adhere to your brand’s standards.
Extensible for enterprise scalability.
Experience Platform Agents can be tailored to meet specific business needs. Their capabilities can be customised and integrated seamlessly with both Adobe and third-party agents.
Learn more about Experience Platform Agent Orchestrator and agentic AI.
Let us show you the full power of Adobe Experience Platform Agent Orchestrator.
Questions? We have answers.
Adobe Experience Platform Agents can be accessed through a conversational interface — such as AI Assistant in Adobe Experience Platform — where a user can submit prompts in natural language to complete tasks. In the background, the reasoning engine steps in. It looks at the prompt, assesses what the task is and creates a plan to complete the task. This plan may involve one or more expert AI agents, each specialised in specific skills required to execute the steps necessary for task completion, such as pulling data, generating insights, creating content and more. These agents also tap into the knowledge base to gather any information they need to complete an objective.
Throughout the process, the Agent Orchestrator ensures that the agents’ work can be checked, validated and is repeatable, so you get reliable results every time.
Adobe Experience Platform Agents are specifically designed to support workflows and tasks that deliver exceptional customer experience. Here’s what sets them apart:
Grounded in real-time customer experience data and content: Agents are powered by Adobe Experience Platform and leverage its semantic understanding of journeys, content, behaviour and performance signals. Their actions are context-aware and aligned with business goals.
Designed for orchestration at scale: Agents do not operate in silos. Through Adobe Experience Platform Agent Orchestrator, they co-ordinate with other Adobe agents or third-party agents across workflows, applications and systems to deliver results in real time.
Extensible by design: The agent framework supports a wide range of use cases. Customers, partners and developers can build, configure or integrate agents to match the specific needs of their teams and industries.
