Trends such as the rise of streaming services, gaming and social media, have only been accelerated by the Covid-19 crisis.
Consumers shifted in their droves to online home entertainment substitutes and this looks set to continue in a post-pandemic world. However, it’s not just catering to a digital audience that poses a challenge. Early indications point towards a rising enthusiasm for out of home entertainment experiences too.
In essence, the focus of this year’s Adobe Digital Trends report is on future of a digital vs physical attitude for media and entertainment in 2022.