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Report

Navigating the latest trends and challenges in media and entertainment.

Explore the key concerns of senior executives in media and entertainment and get valuable insights on industry trends, the shift to retention and how generative AI sets leaders apart.

Navigating the latest trends and challenges in media and entertainment marquee image

Read the 2024 Digital Trends — Media and Entertainment in Focus report for a unique perspective on the broader market forces shaping the industry today, including the priorities of senior executives and practitioners. You’ll also gain a deeper understanding of:

Marketo Configurator Tuesday, July 30, 2024 at 13:15
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Discover what matters most to industry leaders and get valuable insights on the strategies and solutions that are driving success for leading media and entertainment organisations.

78% of companies say audience and subscribe lifetime value will take priority over new customer acquisition this year.