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Report
Navigating the latest trends and challenges in media and entertainment.
Explore the key concerns of senior executives in media and entertainment and get valuable insights on industry trends, the shift to retention and how generative AI sets leaders apart.
Read the 2024 Digital Trends — Media and Entertainment in Focus report for a unique perspective on the broader market forces shaping the industry today, including the priorities of senior executives and practitioners. You’ll also gain a deeper understanding of:
- The growing shift from acquisition to retention.
- The critical importance of personalising experiences.
- Hurdles in the drive toward adoption of generative AI.
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The top trends in media and entertainment.
Discover what matters most to industry leaders and get valuable insights on the strategies and solutions that are driving success for leading media and entertainment organisations.