Firefly Custom Models are fine-tuned Firefly generative AI models that are trained with a brand's assets and used to generate customised content.
Firefly Custom Models require an enterprise licence and Adobe storage for business. For more details on eligibility, keep in touch to your enterprise sales specialist or
request more information.
Firefly Custom Models are natively integrated with Adobe apps — including Firefly Creative Production for enterprise, Photoshop, GenStudio for Performance Marketing and Adobe Express — so teams can generate content tailored to their brand across the content supply chain.
Yes. Firefly Custom Models allow organisations to train generative AI using their own branded assets, that they have the right to use, to help create brand-aligned visuals across marketing and product content.
Organisations in marketing-heavy sectors — such as
retail, consumer goods, financial services and healthcare — can use Firefly Custom Models. These industries rely on consistent visual identity, localised content and high-volume asset production with generative AI designed for commercial use. Organisations in regulated industries remain responsible for their own advertising and regulatory requirements.
By enabling prompt-based generation of on-brand images and campaign assets, Firefly Custom Models can help teams generate concepts and content variations more quickly, improving speed-to-market and freeing up design time for higher value work.
Firefly Custom Models can help enterprise teams increase
content velocity and reduce turnaround times and lower production costs. Results vary.
Custom Models are trained using high-quality JPG or PNG images. Recommended specs include 2048 x 2048, minimum 1024×1024 resolution, max 16:9 or 9.16 aspect ratio and file sizes below 50 MB.
Customers are responsible for how AI-generated images of people are used and presented. This includes having the right to use any images used for training and not presenting AI-generated people as real customers, endorsements or product results.
