Create Icons and Illustrations | Adobe Firefly Custom Models | Adobe Australia
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ADOBE FIREFLY CUSTOM MODELS USE CASE

Create on-brand iconography and illustrations.

Use Firefly Custom Models to quickly build a new image library — or expand an existing one — enabling brand consistency across the customer journey.

Create more branded visuals than ever before — faster.

Customised icons that capture your brand style.

  • Grow your icon library quickly with efficient creation tools for images and vectors.
  • Help keep every icon on brand, on theme and ready to use.
  • Unify your brand with cohesive iconography across platforms, screens and moments.

Craft brand-inspired illustrations.

  • Produce on-brand assets for ads, promotions and webpages.
  • Make interactions feel familiar with consistent illustrations across various touchpoints.
  • Extend campaigns and refresh asset libraries by generating images and vectors designed to match your existing content.

Accelerate concepts and ideation.

  • Empower your teams to move more quickly from concept to execution with content designed to fit your brand style and campaign goals.
  • Inspire creativity and visualise variations using different patterns, textures, colours, styles and scenes.
  • Refine and align quickly on creative direction that reflects your brand’s look and feel.
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Leading brands use Firefly Custom Models to scale content creation.

  • MRM Brasil drives earned media with customised AI.

    MRM Brasil used Adobe Firefly Customised Models to launch a bold global brand campaign that drove €6 million in earned media and boosted sales.

    Read article

  • Newell Brands boosts creative speed 5x with AI.

    Newell Brands transforms production workflows with Adobe Firefly Custom Models and Firefly Services.

    Read article

  • Lumen builds an agent-powered content supply chain.

    Lumen connects teams and AI using Adobe GenStudio, Workfront, Firefly and Express.

    Read now

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Adobe powers companies across industries to stay brand consistent and deliver real impact.

Prudential
Pepsico
Stagwell
Tapestry
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cardTitle
Create branded illustrations and icons — at speed and scale.
Description
Use Adobe Firefly Custom Models to quickly grow your icon library, build brand-consistent illustrations and help teams go from ideation to execution faster.
cardDate
2025-10-28
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caas:content-type/product-page, caas:products/firefly

Discover how Adobe Firefly Custom Models can transform your organisation’s creative workflows.

Learn more