Character outputs from Firefly custom model for an electric company ad

ADOBE FIREFLY CUSTOM MODELS USE CASE

Drive customer engagement with captivating character content.

Create compelling characters and mascots to shape your brand and bring content to life with Firefly Custom Models.

Create character content and campaigns that connect.

Craft memorable character content from a simple prompt.

Use recognisable brand mascots across social, web and print to boost engagement and reinforce your brand personality.

A cohesive set of customised generated lightbulb characters in a series of poses and expressions

Generate characters with a consistent, on-brand aesthetic.

Maintain the core identity of your characters while delivering new images with various poses, clothing, facial expressions and settings to bring them to life.

Four AI-generated images of Mr Crumbs, a monster character model and mascot, in multiple poses in a custom model

Give marketers and designers instant access to approved mascots in creative tools.

Create character images to easily spruce up content without needing advanced technical expertise or design software knowledge.

style

three-up, xl spacing

Leading brands are building engaging characters with Firefly Custom Models.

MRM Brasil drives earned media with customised AI.
MRM Brasil used Adobe Firefly Customised Models to launch a bold global brand campaign that drove €6 million in earned media and boosted sales.
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Studio Rx scales campaign production with Adobe Firefly AI
Learn how healthcare marketing agency Studio Rx used Adobe Firefly and Custom Models to launch an entirely new brand identity in just weeks.
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