ADOBE AI AND DIGITAL TRENDS

What's shaping customer experiences in 2026.

Explore emerging AI and digital trends and how leading organisations are turning rapid innovation into meaningful customer experiences.

Start exploring the insights.

Section 1

AI and Digital Trends: Global Report

Section 2

AI and Digital Trends: Consumer Report

Section 3

Trends by Industry

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REPORT

AI and Digital Trends: Global Report

Generative and agentic AI are reshaping the customer journey faster than most organisations can adapt. Insights from 3,000 executives and practitioners across major global markets reveal key trends in generative AI gains, agentic adoption, organisational readiness for AI and workforce adaptation.

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REPORT

AI and Digital Trends: Consumer Report

AI innovation is reshaping everyday digital experiences, changing how people search, shop and purchase. Insights from 4,000 global consumers show that customers now have zero tolerance for friction, AI platforms are reshaping the customer journey, comfort with AI is still evolving and early adopters are more optimistic.

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More to explore.

Discover the trends through the Adobe Summit session, on-demand webinar or take our quiz and learn your
innovation type.

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QUIZ

CX Innovator Types

You’re more than your title. Take the quiz and discover what type of CX innovator you are.

Start now

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Trends by business challenge.

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Explore how organisations are closing the gap between AI ambition and execution by addressing readiness, talent and data barriers to scale content, customer engagement and complex B2B journeys.

Trends in Content Creation and Management

Trends in Customer Engagement

Trends in B2B Journey Orchestration

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Trends by role.

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Discover how marketing and IT leaders are aligning priorities around data readiness, scalable content and campaigns and brand trust to turn AI investment into consistent, high‑impact customer experiences.

Trends for CMOs

Trends for CIOs

Trends for MarTech Leaders

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Trends by industry.

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Learn how organisations across industries are prioritising data readiness, content efficiency and trust to activate AI in ways that reflect distinct customer expectations, regulations and market dynamics.