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REPORT
Generative and agentic AI are reshaping the customer journey faster than most organisations can adapt. Insights from 3,000 executives and practitioners across major global markets reveal key trends in generative AI gains, agentic adoption, organisational readiness for AI and workforce adaptation.
REPORT
AI innovation is reshaping everyday digital experiences, changing how people search, shop and purchase. Insights from 4,000 global consumers show that customers now have zero tolerance for friction, AI platforms are reshaping the customer journey, comfort with AI is still evolving and early adopters are more optimistic.
ARTICLE
Adobe Enterprise CMO Rachel Thornton explores both the opportunity and the urgency facing customer experience leaders today. In this article, she discusses four key takeaways from the AI and Digital Trends research at the intersection of AI, agents and human-centred customer experience.
Discover the trends through the Adobe Summit session, on-demand webinar or take our quiz and learn your
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SUMMIT SESSION
Learn from Adobe and Oxford Economics as they unveil the top 2026 AI and customer experience trends shaping this new era.
WEBINAR
Discover trends on evolving customer behaviours, comfort with AI and Virgin Atlantic’s journey to innovation.
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