Adobe Digital Price Index

The Digital Price Index is the most comprehensive measure of inflation in the digital economy, and it’s made possible by the ability of Adobe Analytics to turn terabytes of data into useable insights.

Read the latest

The Digital Price Index is modeled after the Consumer Price Index, published by the U.S. Bureau of Labor Statistics, and uses the Fisher Price Index to track online prices.

Stay on top of the latest inflation numbers as they move with this month’s Digital Price Index.

Adobe Digital Price Index (DPI)

Year-over-year percentage change for DPI and select categories.

YoY percent change from October 2022

Latest figures

DPI for October 2022 (month-over-month).

18 product categories included

See all categories

One trillion+ transactions processed

Download the data

100 million+unique product SKUs analyzed

Download the data

Get the context surrounding the numbers with our most recent articles.

Adobe Digital Price Index: E-Commerce Enters Deflation for the First Time in Over Two Years

In July 2022, online prices fell 1% year-over-year (YoY) and 2% month-over-month (MoM). It is the first month where e-commerce entered deflation, after 25 consecutive months of persistent inflation online.

Adobe Digital Price Index: Online Inflation Slows in June to 0.3%

In June 2022, online prices increased 0.3% year-over-year (YoY) while decreasing 1% month-over-month (MoM).

Adobe Digital Price Index: Online Inflation Continues to Slow in May at 2.0%

In May 2022, online prices increased 2%year-over-year (YoY)—down from 2.9% YoY in April—while decreasing 0.7% month-over-month (MoM).

Austan Goolsbee

Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.

Pete Klenow

Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve Bank of San Francisco, and member of editorial boards for several financial journals.

Explore other ways Adobe Analytics is helping organizations turn data into insight.

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy