Adobe Digital Price Index

The Digital Price Index is the most comprehensive measure of inflation in the digital economy, and it’s made possible by the ability of Adobe Analytics to turn terabytes of data into useable insights.

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The Digital Price Index is modeled after the Consumer Price Index, published by the U.S. Bureau of Labor Statistics, and uses the Fisher Price Index to track online prices.

Stay on top of the latest inflation numbers as they move with this month’s Digital Price Index.

Adobe Digital Price Index (DPI)

Year-over-year percentage change for DPI and select categories.

YoY percent change from April 2022

Latest figures

DPI for April 2023 (month-over-month).

18 product categories included

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One trillion+ transactions processed

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100 million+unique product SKUs analyzed

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Get the context surrounding the numbers with our most recent articles.

Adobe Digital Price Index: Online Prices Fall 1.7% In March

Online prices in March 2023 fell 1.7% year-over-year (YoY), marking the seventh consecutive month of YoY price decreases with over half of the categories (10 of 18) tracked by Adobe seeing falling prices on an annual basis. On a monthly basis, online prices in March remained flat (up 0.03%).

Adobe Digital Price Index: Online Prices Fall 1.4% In February

Online prices in February 2023 fell 1.4% year-over-year (YoY), marking the sixth consecutive month of a YoY price decrease, with over half of the categories (10 of 18) tracked by Adobe seeing falling prices on an annual basis.

Adobe Digital Price Index: Online Prices Fall for Fifth Consecutive Month, Dropping 1% In January

Online prices in January 2023 fell 1% year-over-year (YoY), marking the fifth consecutive month of a YoY price decrease, with half of the 18 categories tracked by Adobe seeing falling prices on an annual basis.

Austan Goolsbee

Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.

Pete Klenow

Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve Bank of San Francisco, and member of editorial boards for several financial journals.