Adobe Digital Price Index

The Digital Price Index is the most comprehensive measure of inflation in the digital economy, and it’s made possible by the ability of Adobe Analytics to turn terabytes of data into useable insights.

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The Digital Price Index is modeled after the Consumer Price Index, published by the U.S. Bureau of Labor Statistics, and uses the Fisher Price Index to track online prices.

Stay on top of the latest inflation numbers as they move with this month’s Digital Price Index.

Adobe Digital Price Index (DPI)

Year-over-year percentage change for DPI and select categories.

YoY percent change from February 2023

Latest figures

DPI for February 2023 (month-over-month).

18 product categories included

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One trillion+ transactions processed

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100 million+unique product SKUs analyzed

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Get the context surrounding the numbers with our most recent articles.

Adobe Digital Price Index: Online Prices Fall for Fifth Consecutive Month, Dropping 1% In January

Online prices in January 2023 fell 1% year-over-year (YoY), marking the fifth consecutive month of a YoY price decrease, with half of the 18 categories tracked by Adobe seeing falling prices on an annual basis.

Adobe Digital Price Index: Online Prices Fall for Fourth Consecutive Month, Dropping 1.6% In December

Online prices in December 2022 fell 1.6% year-over-year (YoY), marking the fourth consecutive month of online price decreases on a YoY basis, with half of the 18 DPI categories experiencing YoY price decreases.

Adobe Digital Price Index: Online Prices Fall 1.9% in November, Largest Drop in 31 Months

In November 2022, online prices fell 1.9% year-over-year (YoY) and 3.2% month-over-month (MoM). This marks the third consecutive month when online prices have decreased on a YoY basis, and the largest YoY drop in the past 31 months, since May 2020. Additionally, a majority of the categories in the DPI (15 of 18) saw price decreases on a MoM basis.

Austan Goolsbee

Robert P. Gwinn Professor of Economics at the University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Barack Obama.

Pete Klenow

Professor at Stanford University’s Department of Economics, visiting scholar for the Federal Reserve Bank of San Francisco, and member of editorial boards for several financial journals.

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