Adobe completes the acquisition of Semrush.
Access the world’s most powerful data for AI search optimisation.
Content as a Service v3 - adobe-llm-optimiser - Thursday, 20 November 2025 at 15.14
Ensure visibility across LLMs and generative AI engines with Adobe LLM Optimizer — enhanced with industry leading data from Semrush.
Own your presence within AI search and discovery.
Ensure your brand, products and content are visible and credible as customers turn to AI to make decisions.
- Access an insights-backed database from Semrush, with millions of prompts informed by Google, ChatGPT and other AI platform clickstream data.
- Understand if, how and where your brand and content are showing up in AI search results.
- Track your AI search share-of-voice and AI-driven citations against competitors as well as industry benchmarks to identify gaps.
- Detect potential inaccuracies or hallucinations in AI answers that may be affecting brand perception and trust.
Optimise and deploy content for increased AI search performance.
Move from insight to action with prescriptive recommendations, one-click implementation and enterprise-ready integrations.
- Automatically get actionable suggestions for fixing technical issues and building relevance around key topics to boost site and product visibility.
- Identify what content AI agents can't read and seamlessly deploy optimisations with a single click.
- Analyse brand presence on third-party social and community platforms, then get suggested actions to improve visibility in those sources.
- Securely integrate into enterprise ecosystems using standards such as Agent2Agent (A2A) and Model Context Protocol (MCP).
Connect AI-driven traffic to measurable growth.
Quantify the total business impact of your brand’s presence across AI channels and chatbots.
- Map AI-driven visibility to user behaviour and business performance to enable teams to demonstrate impact across engagement, conversion and downstream traffic metrics.
- Out-of-the-box reporting allows teams to quickly share insights with internal stakeholders and leadership — making it easy to communicate business impact.
- Collaborate on optimisation tasks and track the status of identified opportunities within a central hub.
- Projected traffic value in dollars helps teams prioritise the optimisations that will drive the greatest increase in visibility across AI-powered search.
Why an AI search and discovery strategy is critical.
50%+
decrease in brands’ organic search traffic by 2028 as consumers embrace generative AI-powered search.
80%
of consumers now rely on AI-written results for at least 40% of their searches, reducing organic web traffic by 15 to 25%.
4700%
rise in generative AI-powered shopping traffic to U.S. retail sites.
Unlock more with Adobe integrations.
Connect Adobe products to create and deliver timely, tailored experiences for every customer.
Accelerate commerce growth with LLM Optimisation.
Ensure your products, content and commerce experiences are preferred by large language models and AI-powered discovery tools. Adapt your brand to the AI era and increase your traffic and conversions.
Measure business impact with Adobe Customer Journey Analytics and Adobe Analytics.
Surface broader analytics data inside LLM Optimizer and understand how AI referral traffic connects to business outcomes, such as engagement and conversions.
Learn more about Adobe LLM Optimizer and AI-driven search.
Questions? We have answers.
Adobe LLM Optimizer is a generative AI search and discovery optimisation solution that helps brands improve how their content is cited and surfaced in AI-powered search results. It provides automated insights, recommendations and optimisations across major LLMs.
Adobe LLM Optimizer and Semrush AI Optimisation both address AI search visibility, but each uses a distinct data methodology to estimate LLM responses. Adobe LLM Optimizer statistically approximates LLM answers to selected prompts to help predict an AI-model's typical behaviour. This model is strengthened by the clickstream data and insights-backed prompt database offered by Semrush.
Websites are seeing decreased click-through rates and engagement as users get answers directly from AI results and generative summaries. LLM Optimizer helps brands ensure that they stay visible, cited and chosen by identifying gaps and providing recommendations to improve discoverability across major LLMs.
Adobe LLM Optimizer is for digital marketing, SEO, content, web development, publishing teams and merchandising teams who are responsible for creating content, driving website traffic, optimising search strategy, engaging customers and driving product discoverability.
Adobe LLM Optimizer empowers marketers to identify opportunities to drive visibility across LLMs and proactively optimises content. It leverages the following framework:
- Auto identify: Continuously analyse LLM activity and visibility to detect opportunities to improve prominence and citations in AI search.
- Auto suggest: Leverage models trained on LLM technical content optimisation to propose solutions that will capitalise on opportunities.
- Auto optimise: Implement proposed solutions with user approval and deployment.
Unlike traditional SEO or generative engine optimisation (GEO) tools, Adobe LLM Optimizer goes beyond tracking mentions. It integrates visibility analytics, machine learning-driven suggestions and rapid deployment capabilities — all built for enterprise-level workflows and governance.
A large language model (LLM) is an advanced type of AI trained on massive datasets of text to understand and generate human-like language. Examples include ChatGPT, Claude and Gemini. LLMs are increasingly used in search, content generation and digital assistants.
Some widely used LLMs in enterprise marketing and discovery include OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude and Perplexity AI. These tools influence brand visibility, content discovery and customer engagement through generative answers and recommendations.
LLMs are a subset of artificial intelligence, focused specifically on language understanding and generation. While general AI includes broader capabilities like vision, robotics or analytics, LLMs specialise in processing, summarising and creating natural language content.
LLMs are redefining how users search and discover content. Instead of clicking through links, users increasingly rely on information presented through AI-generated summaries and responses. This shift requires brands to optimise content for LLM visibility to remain cited, recommended and discoverable.
Yes. Adobe LLM Optimizer is designed to work with your existing commerce solution, including Adobe Commerce and other enterprise commerce platforms. It helps optimise how your brand and product content are represented in AI-driven discovery experiences — such as generative search and AI assistants — and connects that visibility to measurable engagement and commerce outcomes, without requiring changes to your core commerce implementation.
Yes. It provides visibility into traffic and engagement originating from AI assistants, agentic browsers and generative search, helping teams quantify the business impact of LLM-based discovery.
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Shape how your brand shows up.
CardDescription
Adobe LLM Optimizer helps drive growth by improving brand visibility and performance as customers shift to AI-powered search and discovery.
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Learn more
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2025-06-15
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caas:content-type/product-page
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caas:content-type/product-page, caas:products/llm-optimizer
Let’s talk about what Adobe LLM Optimizer can do for your business.
