Adobe AI Traffic Trends Report: Industry Insights

REPORT

Quarterly AI Traffic Report

  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

  • U.S. Prime Day 2026 forecast $26.3B and growing.

    Adobe Digital Insights forecasts $26.3B in 2026 U.S. Prime Day spend, with June online growth hitting 23% YoY.

  • AI is reshaping travel discovery.

    Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.

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