Analytics anywhere in the customer journey

Only Adobe lets you mix, match and analyse data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence and more.

Digital experience

Digital trends for 2022 — a turning point for your business.

A research report on the top digital trends for the coming year.


Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

Learn why Gartner named us a Leader in digital experiences.

Our combination of vision, ability to execute and consistency led Gartner to name us a Leader for the fifth consecutive year in their 2022 Gartner Magic Quadrant for Digital Experience Platforms. Learn more in the full report. 


Say hello to a Leader in customer analytics functionality.

Leading customer journey analytics that in our opinion take Adobe analytical functionality to another level. Read The Forrester Wave: Customer Analytics Technologies, Q3 2020 to see how our advanced capabilities help improve digital experiences.

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Let us show you the full power of Adobe Experience Cloud

Let's talk about what Adobe Analytics can do for your business.