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Read more about customer journey analytics on our blog.

Cross-Device Analytics

Understand customer behaviour on whichever device, wherever they are.

Know your customer's behaviour across any device through a single journey stream.

The customer journey has become increasingly complex, with users often switching back and forth between desktop and mobile apps while engaging with a brand and completing a purchase. This makes it incredibly challenging for businesses to get an accurate and complete view. Which means it’s time to shift from a device-centric view of the customer to a person-centric view.

Recognised by Forrester and Gartner as an analytics Leader, we understand that analytics is reaching across devices. And we’re here to help you to link what your customer does on a mobile app to what they do on a laptop, desktop, tablet and more. Cross-device analytics in Adobe Analytics is an out-of-the-box capability that helps you to understand your customer’s multi-device customer journey. It automatically unifies web and app interactions from multiple devices into a single journey stream — including historical data — to understand how people move from one touchpoint to another across devices. So you can make better decisions with more complete data.

Contextualised Multichannel Data

Remove friction and irrelevancy from the customer journey to deliver compelling experiences in the moments that matter. Understand and see how customers move through entire journeys, not just from point-of-purchase forward.

Person-Centric Engagement Views

Transform customer engagement views from device-centric to person-centric by retroactively stitching visitor profiles together across devices. This helps you to get deeper and more accurate insights into when, where and how customers engage with your brand.

Real-Time Data Exploration

Find insights and make decisions in real time using drag-and-drop visualisations and table breakdowns for customer journey analysis.

Out-of-the-Box Stitching

Automatically stitch and restate web and mobile data, effectively mapping devices to uses.

See related features.

Ad hoc analysis

With our Analysis Workspace feature, you get a robust, flexible canvas for building customised analysis projects. Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics, segments and time granularities) to a project.

Flow analysis

Fallout and flow analysis shows where visitors left or continued through a predefined sequence of pages. Our visualisations let you compare segments, rearrange funnel steps, mix and match values and more.

Advanced segmentation

Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.

Let's talk about what Adobe Analytics can do for your business.