Accelerate your data to real-time action.
Taking action in real time can make the difference between gaining a customer for life or losing them to a competitor. When you overcome the manual processes of yesterday and enable real-time actions across your DMP, you can capitalise on data and insights as they occur to deliver optimal experiences at the right time.
When you feel the need for speed, we deliver.
Moving at today’s pace is challenging. There’s a staggering amount of data. But for data that gets analysed, any insights might already be outdated by the time the report is published. Compounding the problems are traditional DMPs. Many of them only handle static data, unable to capture the benefits of real-time updates.
To bring real-time actions to your marketing stack, you need a modern, experience-focused DMP — one that can ingest real-time data transfers and integrate with destinations that can receive data on the fly. You’ll also need sources of real-time data as well as tools that analyse and provide insight. Lastly, you need capabilities that will allow you to take meaningful actions to create new segments, refresh customer information, retarget a population and much more — all in real time.
Adobe can help.
Adobe Audience Manager tracks customer behaviours as they happen. With that data you can uncover insights in real time and send new, refreshed segments to dozens of destinations via a server-to-server transfer.
Using Adobe Sensei intelligence, you’ll find our look-alike modelling is among the fastest available, which enables you to quickly identify and extend your reach. And with built-in Audience Lab, the industry’s first-to-market A/B testing of segments, you can finally measure the effectiveness of your segments and deliver real-time results.
“Delivering a great experience really begins with the data. We use Adobe Audience Manager as our central data warehouse, acting as the foundation for us to drive customer insight.”
Gordon Ho, Senior Vice President of Global Marketing and North America Sales, Princess Cruises
Activate dozens of destinations to support real-time transfer of segment information. Ensure customer information is refreshed whenever users visit or take action on your site, so you can always reach customers at the right time.
Extend your reach beyond your core customers and discover new, unique, high-value audiences from third-party data using our proprietary TraitWeight algorithm, powered by Adobe Sensei.
Get unrivalled customer intelligence with bi-directional, real-time data transfer from Adobe Analytics. By bringing together two sources, audience analytics offers more robust, consolidated reporting that provides segment-level performance to better inform optimisations.