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Report
2024 Digital Trends — Retail in Focus
Discover the latest customer experience trends, priorities and investments in retail.
As the demand for personalised, omnichannel shopping journeys grows, retailers must strategise to consistently deliver best-in-class experiences. Brands using AI and machine learning to automate manual tasks and process data faster will be positioned to unlock more insights for personalisation — and outperform competitors.
Read our annual 2024 Digital Trends — Retail in Focus report created with Econsultancy to understand how retailers are succeeding and how they must improve, including:
- Adopting and aligning enterprise-wide generative AI with business goals.
- Establishing governance guidelines, cross-functional team collaboration and synchronised workflows.
- Aggregating customer data into a single profile.
- Building skills centred on AI to advance end-to-end content production.
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Digital trends for personalised retail
The bar for personalised, omnichannel experiences keeps rising. Discover the trends retailers are pursuing to stay competitive.
cardTitle
2024 Digital Trends — Retail in Focus
cardDate
2024-07-11
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Discover the latest customer experience trends, priorities and investments retailers are pursuing to deliver competitive, generative AI-powered experiences.
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caas:content-type/report, caas:region/north-america, caas:industry/retail