Decoding the data shaping 2026 holiday strategy.

Explore new research on 2026 holiday shopper behavior and how leading brands are adapting creative and media strategy.

Holiday shopping trends in 2026.

Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

AI trends in retail and consumer goods.

Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.