Intelligent asset automation — a smarter way to work.

Asset automation uses AI and machine learning to cut the time spent on tedious tasks like tagging, cropping, and adapting assets for every channel and device. Take advantage of intelligent microservices that turn complex tasks into easy, automated workflows, letting you transform and enhance digital assets at scale. 

Tag, trim, and translate in a couple of clicks.

Just click to tag, trim, translate, and transform

Think about how many digital assets your marketing teams tag, crop, and manipulate. And how much metadata you import, catalog, and export. If you’re a global organization, you probably spend a pretty penny on translation fees too.

Asset automation does all of this in seconds instead of hours or days. Imagine cropping out a background and inserting a new one with a couple of clicks. Uploading a photo and having it automatically tagged with relevant and highly descriptive phrases. Or having search terms delivered in all applicable languages. Plus, an extensible set of microservices — for tasks like asset ingestion and seamless renditions — turn complex processes into fast, easy, automated workflows. 

It’s all thanks to artificial intelligence. When you let machine learning automate the more mundane tasks, your creatives, marketers, and developers can put their brainpower toward more impactful activities. 

Learn more about Asset microservices

Adobe can help.

Adobe can help

With Custom Smart Tags and a native AI engine, Adobe Experience Manager Assets is the smartest DAM available. It’s powered by Adobe Sensei technology, with advanced algorithms and machine learning, so the more data the technology is exposed to, the more it learns and adapts. With our massive volume of content and data assets to draw upon, we help you save time, discover hidden assets, and deliver great experiences faster.

“What used to take us a week can now happen in 20 minutes with Adobe Experience Manager. We have the control to make changes when the market demands, allowing us to be much more agile as a team.”


Kamran Shah, Director of Corporate Marketing, Silicon Labs

Asset automation features

Smart tagging

Powered by Adobe Sensei AI and machine learning, our smart tags tool understands an asset's content to automatically tag it with intelligent, business-specific keywords.

Smart crop

Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.

Asset microservices

Add thousands of assets to your DAM in just minutes and then output them in any format, using intelligent, cloud-native microservices that transform, enhance, and automate digital asset management at scale.

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Let’s talk about what Adobe Experience Manager Assets can do for your business.