Adobe and Google Campaign Manager 360 are helping marketers maximize ROI with smarter creative and better results.
06-16-2025
Scaling personalized, high-impact marketing campaigns should not come at the cost of finite time or resources. Marketers need tools and capabilities to move faster, work smarter and get more out of every ad dollar.
The need for that edge is growing. Between now and 2027, 71% of marketers expect content demand to grow by at least 5x. Meeting that scale without sacrificing quality or speed requires more than just manual effort. It takes the right technology working together.
Adobe’s AI-driven creative tools and innovations across its end-to-end content supply chain solution Adobe GenStudio are giving brands an edge in performance marketing.
Through an integration with Google Campaign Manager 360, Adobe is unlocking faster creative-to-campaign workflows for high-impact digital advertising:
- Performance-first creative: With Adobe GenStudio for Performance Marketing, teams can quickly create and customize display ads for Google Campaign Manager 360 using generative AI tools. This includes both copy and images for predefined formats such as horizontal or vertical display ads. This means no design bottlenecks—just content that’s designed to convert.
- Direct integration with Google Campaign Manager 360: AI-powered asset creation for display ads is now fully supported through Google Campaign Manager 360, making it easier than ever to go from concept to campaign launch across websites, mobile apps and more.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalized customer experiences. With partners such as Google, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes—from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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