Adobe and Omnicom are helping businesses unlock data-driven creativity at scale.
06-16-2025
Today’s most successful businesses are those that combine breakthrough creative with precise audience understanding. But delivering that kind of relevance at scale, across regions, formats and platforms, requires more than talent. It takes connected data, seamless collaboration and intelligent workflows powered by AI.
Adobe and Omnicom are deepening their partnership to help marketers reimagine how they create, activate and optimize content and experiences. Together, the companies are enabling creative and media teams to move in lockstep, turning ideas into impact through faster, smarter campaigns—all while preserving brand integrity and performance.
Adobe and Omnicom are helping brands drive connected creativity at scale by:
- Unifying data, creative and media workflows: Adobe’s enterprise creative and marketing applications are integrated across Omnicom’s Omni operating system, streamlining how teams collaborate, track performance and optimize campaigns in real time.
- Accelerating content production: With Adobe Firefly integrated into Omnicom’s workflow, creative teams can scale on-brand assets across formats and markets using commercially safe generative AI. Adobe’s agentic AI tools help automate repetitive work, giving creatives more time to focus on storytelling.
- Driving real-time personalization: By aligning Adobe Experience Cloud with Omnicom’s precision marketing capabilities, the partnership allows brands to deliver personalized messages across channels, from awareness to conversion, using first-party data and dynamic segmentation.
- Improving campaign performance: Adobe’s AI-powered insights and content supply chain tools help Omnicom clients reduce time to market, increase content relevance and drive better business outcomes with fewer resources.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalized customer experiences. With partners such as Omnicom, Adobe is delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes—from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
Recommended for you
https://business.adobe.com/fragments/resources/cards/thank-you-collections/generative-ai
