In today’s high-velocity marketing world, brands are under pressure to produce higher volumes of content, faster, while preserving brand integrity and delivering real impact. Adobe’s answer to this challenge: GenStudio for Performance Marketing — a generative AI based solution designed to equip marketing teams with creative scalability, real‑time insights, and brand governance. It’s now available via the Microsoft Marketplace — reaching more customers — making procurement simpler, integration easier, and value more immediate.

What Adobe GenStudio brings to performance marketing.

At its core, GenStudio for Performance Marketing uses generative AI to rapidly produce copy and imagery that align with brand guidelines and campaign objectives. Marketing teams can generate and test creative variations, streamline workflows with built-in approval processes, and ensure every asset adheres to pre-defined brand standards. GenStudio for Performance Marketing integrates seamlessly with applications like Adobe Workfront and Adobe Experience Manager to support collaborative planning, creative development, and activation across channels — including paid social, display, and email. With AI-driven tagging and real-time insights on content performance, teams can continuously optimize campaigns and understand which creative elements drive the most engagement. The result is faster time-to-market, improved personalization, and consistent, high-performing creatives — produced quickly, at scale.

Case in point: How Lumen Technologies transformed their content supply chain.

Lumen Technologies, a Fortune 500 network services provider, used GenStudio for Performance Marketing to meet growing demands for personalized content — without growing their team.

The challenge:

Lumen needed to deliver more campaigns across personas and verticals, but their linear workflow — briefs moving from copy to design to production — was too slow and inflexible. They needed faster, scalable, brand-consistent content across all their channels.

How GenStudio for Performance Marketing helped:

• Faster, persona-based content: Using AI-powered copy and image generation, Lumen quickly created content variations tailored to personas and campaign stages.

• Built-in governance: Brand guardrails, integrated approvals, and tools like Workfront streamlined production while maintaining quality.

• Real-time optimization: Testing, insight gathering, and live content adjustments improved both speed and relevance.

The results:

• Campaign launch time dropped from 25 to 9 days.

• Ad variations for Meta were produced 65% faster.

• Creative teams spent less time on repetitive tasks, freeing more bandwidth for high-impact work — without compromising brand quality or consistency.

Why the Microsoft Marketplace listing matters.

Currently, Adobe has 17 products and services that can be transacted via the Microsoft Marketplace, including GenStudio for Performance Marketing. The Microsoft Marketplace is more than a distribution channel — it’s a trusted source for customers to discover, deploy, and manage apps and tools that accelerate their AI-first transformation. From agents to infrastructure, the Microsoft Marketplace offers a comprehensive catalog across business needs. It also carries several strategic advantages for businesses considering or already using Microsoft’s ecosystem:

• Ease of procurement: Organizations accustomed to procuring solutions from the Microsoft Marketplace through enterprise agreements, Cloud Solution Providers (CSPs), or partner channels can now easily fold-in GenStudio for Performance Marketing with familiar licensing, billing, and governance models.

• Tighter integration possibilities: Adobe’s deep partnership with Microsoft makes the environment a natural fit. Using GenStudio for Performance Marketing on Microsoft can lower friction when activating campaigns on Microsoft Advertising, sharing data, or aligning workflows across tools that are already housed in the Microsoft stack.

• Security, compliance, and enterprise readiness: The Microsoft Marketplace mandates high standards of compliance, security, privacy, and data protection. Having GenStudio for Performance Marketing available on the Microsoft Marketplace assures enterprise customers that the solution meets those standards while also benefiting from Microsoft’s enterprise infrastructure.

The bottom line.

With one AI-powered ecosystem, Adobe and Microsoft bring their expertise together to unlock the power of personalization that helps businesses in any industry achieve profitable growth. Marketers are empowered to run smarter, more personalized campaigns with an intelligent martech stack that unifies data, technology, and business processes.

Businesses get better performance out of marketing investments while delivering personalized digital experiences to their customers. Every layer of Adobe’s partnership with Microsoft, from infrastructure to activation, empowers business leaders to make a secure, AI-first transformation a reality.

Learn more about how you can make your AI-powered marketing transformation a reality here.

Ankur Jain is Director of Product Management and is responsible for driving Adobe's Digital Experience partner ecosystem product strategy, innovation, and integrations roadmap with the strategic cloud technology and ISV partners. Ankur has held product leadership positions to help drive product strategy and roadmap for various Adobe Digital Experience solutions and partner ecosystem. As solution leader for Adobe's partner ecosystem, he is responsible for decisions ranging from high-level product investments to product development guidance in support of joint customers’ ability to deliver compelling and personalized digital experiences. Ankur joined Adobe in 2009 from Trilogy, where he led product management and specialized in solving industry’s toughest problems and delivering business value through relentless innovation and technology-powered business services. Ankur holds a master's degree in business administration.

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