In 2024, generative AI moved beyond experimentation to become a core driver of business transformation, redefining content creation, customer engagement, and operational efficiency. Personalization at scale is no longer a competitive edge — it’s an expectation. Businesses are leveraging AI-powered insights to make smarter, faster decisions while balancing automation with the human touch. As digital experiences become more immersive, real-time and predictive technologies are reshaping how brands connect with customers.
With the pace of innovation accelerating, adaptability is key. Adobe and our partner ecosystem are enabling businesses to harness AI, automation, and data-driven strategies to stay ahead in a rapidly evolving market.
This year’s awards honor partners who are leading the way — leveraging cutting-edge technology and deep collaboration to drive meaningful impact for our joint customers.
Here are the 2025 Adobe Digital Experience Partners of the Year!
2025 Adobe Digital Experience Partner of the Year.
Accenture (Global, APAC, Japan, EMEA, Western Europe): Accenture has earned Global Partner of the Year status through its commitment to customer success and innovation with Adobe. Through strategic investments and deep collaboration, Accenture continues to lead across key markets with end-to-end capabilities in strategy, technology, agency services, and operations. In APAC, they are strengthening alignment across India and Southeast Asia while supporting go-to-market activities in ANZ, launching accelerators around Adobe Experience Manager and Adobe GenStudio. In Japan, they secured one of the largest deals in the market and played a key role in Adobe events. In EMEA, Accenture has demonstrated strong partner performance, leading initiatives like the 10-city content supply chain dinner and dialogue series to drive customer wins. In Western Europe, they helped co-create one of the first content supply chain pilots (Project Aurora) and launched the first Adobe Journey Optimizer use case with a major financial institution.
Accenture continues to expand its impact on content and experiences with Adobe, integrating Adobe Firefly into its services while maintaining a strong focus on customer value realization. The partnership is also evolving with industry-specific offerings to address repeatable business challenges. Accenture reinforces its leadership in digital experience solutions across industries, including consumer goods and financial services.
Deloitte Digital (Americas): Deloitte Digital continues to drive strong growth in Americas, powered by transformative customer experiences. Deloitte’s deep industry expertise, market trust, and knowledge across Adobe clouds and unique partnership approach have been key drivers of success, delivering exceptional results for joint customers.
LeapPoint (United Kingdom, Ireland): LeapPoint has made significant contributions in UK&I, securing key deals with major organizations across financial services, retail, and media, including a major win with a leading global advertising network. Additionally, they have played a pivotal role in influencing other strategic deals, further strengthening their market presence. As a dominant partner in the Amplify Program, they have provided strong packaged offerings and worked closely alongside sales teams, supporting the deal cycle from inception to closure, reinforcing their position as a trusted and results-driven partner.
Cognizant (Central Europe): Cognizant made a significant impact on major deals across the automotive and financial services sectors, demonstrating their expertise in delivering cutting-edge digital solutions. Their investment in developing Adobe Experience Manager Edge Delivery Services and AI-driven site generation capabilities further strengthens their ability to enhance content delivery and personalization at scale. By leveraging advanced technologies, they continue to drive innovation and create high-value digital experiences for clients across various industries.
2025 Adobe Digital Experience Emerging Partner of the Year.
Adswerve (Americas): Adswerve’s investment in the Adobe partnership has delivered impactful results, helping clients gain a holistic understanding of customer journeys, improve data governance, and enhance omnichannel analytics. Adswerve's dedication to understanding customer needs, combined with deep expertise in Adobe Experience Platform and Adobe Customer Journey Analytics has been instrumental in securing several multinational, multi-brand clients. Their creative solutions enable data-driven decision-making, making them a truly unique and valued partner for Adobe.
Anchora (APAC): Anchora is a purpose-built consultancy designed to go to market alongside Adobe, delivering best-in-class customer experiences. While primarily focused on the Australian market, they have expanded across Australia, New Zealand, Malaysia, and Singapore, with plans to further extend into the APAC region. Through continued investment in practice development, Anchora stays at the forefront of Adobe’s latest go-to-market sales plays and product innovations, ensuring seamless delivery of cutting-edge technology to customers.
Sutrix (Japan): Sutrix played a pivotal role in driving partner influence booking efforts in Japan, making significant contributions, especially in FY24 Q4, toward closing major deals with the DX Sales Team and providing ongoing implementation support. In FY24, they emerged as one of the most critical partners for AEM, demonstrating strong growth potential.
PwC (United Kingdom & Ireland): PwC has been a major influencer in the UK. They have demonstrated significant growth, sourcing major deals with notable organizations. Additionally, over the past 18 months, they have expanded their capabilities by developing a nearshore delivery center in Poland, further strengthening their ability to support customers across regions.
eggs unimedia (Central Europe): Eggs played a key role in driving high-value opportunities. They also spearheaded and supported our engagement with TeamViewer, which demonstrated a strong Adobe-partner collaboration. In addition, Eggs has invested in building an Experience Manager Edge Delivery Services offering, further enhancing their capabilities. Their commitment to innovation is also evident in their creative marketing initiatives, such as running Adobe Customer Experience Days to foster engagement and drive customer success.
JAKALA (Western Europe): JAKALA is a leading partner in Western markets for Adobe Real-Time Customer Data Platforms (CDP), serving top-tier clients across various industries. Over the past year, the company has demonstrated strong practice development in Experience Platform and applications, establishing itself as a key player in digital experience solutions. JAKALA has created a Center of Excellence (COE) for Adobe Digital Experience solutions, extending its presence across several European countries. Additionally, the company has launched JLAB, a dedicated digital experience technology lab designed for Adobe demo showcases, enabling seamless collaboration and innovation within the customer ecosystem.
2025 Adobe Digital Experience Technology Partner of the Year.
Algolia (Content Supply Chain): The Algolia team has demonstrated a deep commitment to our partnership by aligning with our go-to-market motions and seamlessly integrating into existing processes. Through strategic investments in multiple Adobe Experience Cloud integrations, they have enhanced the value we deliver to joint customers. Their patience and long-term dedication have strengthened their position within our ecosystem, making them a valuable and trusted partner.
Sinch (Unified Customer Experience): Sinch has seamlessly integrated into our Adobe Journey Optimizer go-to-market motions, making it easy for customers to enhance their omni-channel marketing strategies with messaging. They have expanded their offerings through Adobe to include Multimedia Messaging Services (MMS) and support for regulated industries like healthcare. As they continue to innovate, we are excited to bring Rich Communication Services (RCS) Messaging to our customers later this year.
Rainfocus (B2B): RainFocus continues to prioritize its partnership with Adobe, aligning with our B2B value proposition and enhancing our combined offering to drive mutual customer success. They have invested in partnership interoperability, expanding their Experience Cloud integrations to five, including native connections with Experience Platform, Adobe Analytics, and Adobe Marketo. The RainFocus team is a valued partner; creative, driven, and committed to co-innovation that delivers real customer impact.
Microsoft (Generative AI/Agents): Adobe and Microsoft are launching Adobe Marketing Agent for Microsoft 365 Copilot, bringing world-class marketing and generative AI technology to the Microsoft Copilot ecosystem. This collaboration enables marketers to build, manage, and analyze campaigns seamlessly within their Microsoft applications, eliminating the need to switch between platforms and enhancing productivity. By integrating sophisticated agentic capabilities into familiar tools, the partnership represents a significant advancement in marketing technology, allowing for more data-driven decision-making. Together, Adobe and Microsoft empower enterprise marketers and technologists to accelerate revenue growth by modernizing marketing with an intelligent technology stack that unifies data, technology, generative AI capabilities, and business processes. With more than 70 product integrations and a strong joint go-to-market strategy, this partnership is transforming the future of marketing.
2025 Adobe Digital Experience GenStudio Partner of the Year.
LeapPoint (Americas): LeapPoint (Omnicom) is committed to building a scaled global practice around Adobe GenStudio portfolio offerings, achieving several key customer wins across major verticals such as Financial Services, Consumer Goods, and Media & Entertainment. The company leads the way with one of the largest numbers of certified professionals in the GenStudio portfolio, reinforcing its position as a trusted partner and industry leader in delivering innovative digital experience solutions.
IBM (International): IBM is committed to building a scaled global practice around GenStudio portfolio offerings, demonstrating strong alignment with Adobe sales in EMEA and driving joint customer win momentum for GenStudio products across the region. The company leads the way as an industry leader, with the highest number of certified professionals in the GenStudio portfolio, reinforcing its expertise and position as a trusted partner in delivering innovative digital experience solutions.
Please visit our partner page to learn more about our amazing partners and to find the right partner to help your business in its digital transformation journey.
