What are cloud services? A complete guide

Cloud services guide

The marketing world is becoming more digitized and dynamic, and marketing teams and executives have an increasing need to deliver optimized, efficient, and engaging campaigns.

A clear understanding of cloud services and tools will enhance your team’s efficiency, customer engagement, and sales. In this guide, you’ll learn:

What are cloud services?

Cloud services refer to software, application, or infrastructure resources that third-party providers host. These services are usually accessible via the internet. Cloud computing is a term companies use to describe cloud services. These two terms can be used interchangeably, according to the Corporate Finance Institute.

Companies like Google, Amazon, IBM, and Microsoft use cloud services for many different reasons — including reduced costs, accessible and collaborative communications between teams, and more secure business data.

These services are beneficial for businesses because they can be constantly updated and improved, providing companies with the latest technologies and features for them to implement in their teams and workflows.

Another reason why businesses choose to use cloud services is because cloud service providers take care of companies’ IT infrastructure management. This allows businesses to dedicate more of their efforts and focus to their business activities, products, and services.

How do cloud services work?

Cloud services function by harnessing a cluster of servers located remotely or connected via the internet. These servers undertake the roles of storing, managing, and processing data, supplanting the conventional local servers or individual computers. Once data is transmitted to the cloud, it gets disseminated among various servers, guaranteeing redundancy and consistent availability. This decentralized framework ensures the cloud is an incredibly dependable and efficient medium for a diverse range of IT resources.

Cloud services empower users by providing them access to data, applications, and online services independently of their physical location. It offers a platform for collaborative work environments as multiple users can access and work on the same data at the same time. It also allows businesses to scale their IT resources in response to their needs dynamically, providing flexibility and cost-effectiveness.

However, there are different types of cloud services available, and each of them has a specific set of tools and features from which your business or organization can benefit, depending on your needs.

As we progress ever more into a technologically advanced era, companies are increasingly embracing the use of cloud services. The shift to cloud platforms means a more efficient and scalable way to operate for businesses.

Types of cloud services

Below you can read about the different types of cloud services and learn more about the different features and advantages of the following functionalities.

Software as a service (SaaS)

Software as a service, or SaaS, is one of the most popular types of cloud services. This is a cloud service where a service provider hosts the applications and makes them available to users via the internet. This means that users don’t need to install and maintain the software, and they can easily access it online.

Some examples of SaaS are:

Infrastructure as a service (IaaS)

Infrastructure as a service, or IaaS, is the cloud service that is an instant computing infrastructure, provisioned and managed over the internet. This feature makes it possible for businesses to manage their resources with more flexibility and scale on demand.

Some examples of IaaS are:

Platform as a service (PaaS)

Platform as a service, or PaaS, provides a platform’s customers to develop, run, and manage applications without the complexity of building and maintaining the app’s infrastructure. This cloud service offers a robust framework for developers to build upon and use to create customized applications.

Some examples of PaaS are:

Function as a service (FaaS)

Function as a service, or FaaS, is a type of cloud service that allows developers to build, test, run, and manage applications without having to maintain the infrastructure. This is what is called a form of serverless computing.

Some examples of FaaS are:

Benefits of cloud services

As you may already know by now, cloud services are extremely beneficial for businesses and organizations and can significantly increase the success of a company’s operations. Here is a list of some of the key benefits of cloud services:

Benefits of cloud services

Remember that to make the most out of cloud services and these benefits, you will need to study them closely and choose the right model and provider for your business. In the next portion of this guide, we will learn more about different cloud platforms and how you can know which one is the one for you.

Cloud platforms

Cloud platforms are a type of PaaS. They are the operating systems and hardware of servers in an internet-based data center. There are two primary types of cloud platforms:

As we progress ever more into a technologically advanced era, companies are increasingly embracing the use of cloud services. The shift to cloud platforms means a more efficient and scalable way to operate for businesses.

The future of cloud services

The increased use of cloud services continues reshaping the business landscape, making it have a great impact on the virtual industry. The growth of these services has benefited businesses and organizations by providing them with opportunities to grow, innovate, and keep themselves competitive by offering cost-effective, scalable, and flexible tools and solutions.

Here are some examples of new trends in cloud services that you may have started seeing in other businesses, industries, or in your daily life:

Remember that the right cloud services solution can help you achieve the goals you set for your teams or businesses.

Experience the best of cloud services with Adobe Experience Cloud

Cloud services can bring a variety of benefits to the table, everything from reducing costs to making team communication more efficient and keeping data and sensitive information secured.

Adobe Experience Cloud can be a reliable partner to help you navigate different cloud services and ensure that your cloud strategy is efficient, effective, and powerful.

When you’re ready to get started, a cloud-based digital asset management platform can help you reach your target market, increase engagement, and boost conversions.