Learn about smart tagging to improve digital asset management

A man in an office improves digital asset management by learning about smart tagging on his laptop.

Smart tagging is a tried-and-true way to improve online sales. While smart tags are a time-saving feature of digital asset management (DAM), many business professionals don’t know what they are or how they function.

Maybe you’ve seen smart tags in your DAM software but haven’t tried them out yet. Or you might be evaluating your ecommerce solutions and need a quick refresher on how this capability could optimize your online store.

This article will help you understand smart tagging and how it can strengthen your ecommerce business by streamlining the data organization and management process. We’ll cover the following topics:

What is smart tagging?

Smart tagging is the process of automatically labeling digital assets — from text-based assets to images and videos — with relevant, descriptive, and business-specific keywords. In today’s digital-first world, files can accumulate fast. Smart tags are essential to saving time and smoothing out your digital asset management.

The difference between smart tagging and metadata is task automation. Unlike metadata — which is used to define and describe standard elements of files and is often created manually — smart tags are used to organize files and are automatically generated with machine learning.

Microsoft first introduced the capability in the Smart Tag Software Development Kit for Office XP, which detected and identified words or phrases in documents to recommend relevant user actions. There were also plans to integrate smart tags in Internet Explorer 6 and Windows XP.

The software received pushback initially, with critics speaking out about privacy and legal concerns. Microsoft responded by making smart tags an open standard to mitigate fears about overreaching authority. The company also revised the functionality in later versions, letting users turn off smart tags or remove smart tags recognized in files opened on someone else’s device.

Today, Adobe solutions provide enhanced smart tagging technology with automated intelligence to suggest highly descriptive, relevant tags for your files. Thanks to an advanced self-learning algorithm, these smart tag predictions become more specific over time.

How do smart tags work?

A screen shows how a user has used smart tags on a video

You can use smart tags with three main content categories — images, videos, and text-based assets. Smart tagging software can analyze pixels, audio, shapes, and phrases to identify categories like objects, colors, and events and assign relevant labels. Then, when you need to find a specific asset for a campaign, you can search for tags to speed up your search.

This process becomes more precise as you customize and train the technology with business-specific keywords. To align your asset management with your company’s unique vocabulary, you’ll need to complete the following steps:

  1. Create a tagging model.
  2. Train the model with content examples and related tags.
  3. Tag your digital assets with customized tags.
  4. Curate your tags by removing irrelevant tags and refining search results.

Smart tags can grow with your company, becoming more accurate and relevant with each tag. Whether you’re a marketer, designer, data analyst, ecommerce expert, or legal professional, smart tags take the stress out of finding digital assets and ultimately let you focus on your clients and customers.

How to get started with smart tagging

Smart tags can transform your ecommerce results by automating your data organization. Once you’re ready to start using smart tags, the first step is to select a digital asset management software.

Adobe Experience Manager Assets is a cloud-native DAM that lets you manage thousands of assets to create, deliver, and enhance personalized experiences at scale. Using Adobe Sensei, an artificial intelligence and machine learning framework, Experience Manager Assets allows you to use smart tags to spend less time searching for assets and more time crafting compelling campaigns.

Watch a video about using smart tags in Experience Manager Assets and take a virtual product tour to get started.