When tools are aligned across teams, good things follow. By seamlessly connecting Adobe’s world class creative tools with our powerful operational elements, you get streamlined workflows, better collaboration, and more compelling content — faster. The integration of Adobe Express with Adobe Marketo Engage does just that. By combining the power of AI-driven creative design with sophisticated marketing automation, this integration lets marketing teams work faster, smarter, and more effectively.
Adobe Express offers intuitive image creation and editing capabilities powered by Adobe Firefly, allowing users to create high-quality graphics with ease. Intended for both professional designers and non-designers alike, it offers drag-and-drop functionality, thousands of templates, and AI-powered content recommendations to simplify the creative process.
How Adobe Express improves campaign operations workflows in Marketo Engage.
Meet Amanda, a marketing operations manager at a fast-growing B2B SaaS company. Her team relies on Marketo Engage to automate lead nurturing and create personalized campaigns. However, with tight deadlines and limited design resources, creating on-brand assets quickly has always been a challenge — until now.
One morning, Amanda receives a request from her demand generation team. They need a new email campaign promoting an upcoming webinar. She heads into the brand-new email designer in Marketo Engage where she writes a prompt to generate a template. She selects the one which fits her campaign best, but she wants to enhance the banner. Amanda clicks Edit Asset with Adobe Express where she can use a range of AI-powered functionality to upgrade the banner image. She adds engaging text and recommended design elements which are part of her company’s brand kit to make it look more appealing with just a few clicks. The result? A polished, high-quality asset that elevates the email’s visual appeal. Within minutes, she has drafted the email, saving her team hours of back-and-forth with the design department.
5 advantages of the Adobe Express integration with Marketo Engage for marketing teams.
The integration provides several key advantages which can help marketers scale the creation and refinement of engaging, personalized campaigns. With Adobe Express and Marketo Engage, marketing teams can:
1. Spark creativity with generative AI for enhanced image polishing.
Adobe Firefly allows marketers to refine or generate visuals easily, so every asset looks professional and engaging. This lets teams quickly tailor content for different touchpoints in the buying journey without external design support.
2. Use templates to accelerate lead engagement.
Professionally designed templates help marketers kick-start content creation, enabling faster delivery of personalized campaigns. These templates provide a polished, professional look without requiring extensive design expertise.
3. Access professionally designed content for faster, more personalized interactions.
Teams can now speed up content personalization using royalty-free Adobe Stock photos, design elements, and custom fonts, for visually cohesive assets tailored to every stage of the lead journey. This removes content creation bottlenecks and ensures marketing materials remain engaging and high quality.
4. Polish content while staying on brand.
Brand consistency is critical in marketing. With brand kits, style, and content controls, marketers can create and edit content directly within the Marketo Engage email designer, landing page designer, or design studio so all campaign visuals align with company branding.
5. Speed up time to market for campaigns.
Marketers no longer need to rely on external designers or design tools for small edits. The ability to quickly modify and enhance assets means campaigns can launch faster, keeping pace with evolving industry trends.
Get started with Adobe Express in Marketo Engage.
As the demand for content grows and the pressure of marketers to do more with less increases, this integration is a game changer. With AI-powered design, seamless automation and enhanced brand consistency, teams can deliver high-impact campaigns in minutes rather than days.
If you’re looking to streamline content creation, boost engagement, and scale personalized marketing efforts, Adobe Express in Marketo Engage is the perfect solution.
Explore Adobe Express functionality within Marketo Engage today and unlock a new level of creativity and efficiency in your marketing team.
