Brands across all industries and regions are facing increasing pressure to reach and engage customers and prospects while delivering measurable results and keeping data secure. To address these challenges, Adobe is excited to announce the expansion of Adobe Real-Time Customer Data Platform (CDP) Collaboration to Canada, alongside the addition of Cineplex and Rogers Sports & Media as new publisher partners in the region.

In today’s privacy-first landscape, advertisers must move beyond broad, one-size-fits-all approaches and, instead, engage audiences with greater relevance, precision, and contextual alignment. Brands are moving away from outdated identifiers and legacy strategies, seeking to scale revenue while delivering measurable return on ad spend.

As data privacy moves to the forefront and use of third-party cookies continues to wane, the rise of channels like connected TV, digital out-of-home and commerce media is becoming more prominent. Investing in data partnerships and leveraging second-party data is also on the rise, as brands aim to build a well-rounded view of their consumer using verifiable data.

To capitalize on these industry changes and engage specific audiences across key channels, organizations are embracing data collaboration as an integral part of their marketing and advertising strategies. Strategic collaboration with trusted publishers and brands can supercharge audience reach and campaign impact.

Get to business value — quickly and safely.

Adobe Real-Time CDP Collaboration, already available in the United States, Australia and New Zealand, streamlines and scales data partnerships, connecting and creating value for both publishers and brands. Real-Time CDP Collaboration is not just available as a standalone offering but is also built natively into Real-Time CDP, Adobe’s customer data platform, so that customers can automatically and natively take advantage of the first-party audiences that they have already created. Using a marketer-friendly and intuitive user interface, brands can connect with publishers, commerce media networks, and other brands to activate advertising and marketing campaigns across paid and owned channels.

The patent pending architecture used in Real-Time CDP Collaboration offers both publishers and brands the flexibility to work across the ecosystem. Also, Real-Time CDP Collaboration enables them to leverage audience data from any cloud, warehouse, or other clean room and work with identity providers, data providers, and other ecosystem partners of their choosing.  This streamlined framework does not move, expose, or co-mingle directly identifiable customer source data, leaving privacy and legal teams confident while enabling marketing and advertising teams to drive impact and meaningful results.

Discover. Activate. Measure. Repeat.

With Real-Time CDP Collaboration, publishers such as Cineplex and Rogers Sports & Media, alongside additional publishers in North America, including NBCU, Roku and Warner Bros. Discovery — can enhance their visibility and interoperability with top global brands. Conversely, brands can connect with publishers to discover high-value audiences in an easy-to-browse catalog. And each entity can work with each other to derive audience insights, scores, and overlaps, adding greater strategy and precision when acquiring or engaging customers.

With Real-Time CDP Collaboration, brands can work with their key partners — other brands or publishers — to activate audiences from paid channels to owned channels and impact every step of the complete customer journey. Purpose-built, out-of-the-box, marketer-friendly workflows allow for quick campaign launches that don’t require waiting on technical teams or additional resources.

Brands and publishers alike can measure impact with user-friendly dashboards and metrics. Publishers can offer optimized and refined campaigns, and plan future investments using active and historical campaign metrics without relying on technical resources or other teams to run customized queries or data pulls.

Embrace data collaboration to impact marketing and advertising programs.

Cracking the code on an end-to-end customer marketing and advertising program that respects consumer privacy necessitates data collaboration. With Real-Time CDP Collaboration, brands and publishers can now extend the value of their first-party audiences, build or deepen strategic partnerships, and drive meaningful customer interactions that fuel downstream revenue.

Canada: Start collaborating today to drive your business forward!

To learn more, watch the Adobe Real-Time CDP Collaboration overview video or visit the overview page here.

https://business.adobe.com/fragments/resources/cards/thank-you-collections/rtcdp