We’re thrilled to announce that Major League Baseball (MLB) has joined as a publisher on Adobe Real-Time CDP Collaboration — unlocking a new, powerful way for brands to connect with one of the most loyal and diverse fanbases in sports.

This milestone marks a major step forward in how advertisers and publishers securely collaborate on audience and measurement data to power customer acquisition and personalization. With this partnership, brands and their agencies can use Real-Time CDP Collaboration to discover, activate, and measure high-value audiences across MLB’s digital and live content ecosystem — all within a secure, privacy-centric environment built for marketers.

Engage the community of MLB fans, nationally and locally.

MLB isn’t just a sport — it’s a cultural institution with 171 million fans across the United States. From packed stadiums to record-breaking streaming engagement, MLB offers brands a unique opportunity to reach consumers who are deeply engaged and emotionally invested.

Whether brands aim to engage families, sports enthusiasts, or digital-first consumers, MLB’s audience spans generations and geographies — making it a prime partner for brands seeking to scale their advertising impact.

What Adobe Real-Time CDP Collaboration brings to the plate.

Adobe Real-Time CDP Collaboration is a purpose-built solution that enables advertisers and publishers to collaborate, with zero data copy. It is designed for marketers, featuring intuitive dashboards and workflows that simplify campaign planning, activation, and measurement.

Here’s what makes it a game-changer:

• Audience discovery made easy.
  Access your audiences in Adobe Real-Time Customer Data Platform or your existing cloud storage and data warehouses, and connect with MLB to uncover audience overlap insights. Identify new customer segments, reengage existing ones, or suppress converted audiences — all with a few clicks.

• Secure activation across channels.
  Activate campaigns across display, video, and streaming TV using MLB’s premium inventory. Reach high-value fans while optimizing spend and minimizing waste.

• Outcomes-based measurement and ROI.
  Access actionable campaign insights with metrics like impressions, reach, and frequency. Coming soon: outcomes-based measurement and AI-powered audience expansion.

• Privacy-centric architecture.
  Built on Adobe Experience Platform, the solution ensures compliance with evolving privacy regulations while maintaining trust with consumers.

A home run for brands.

With MLB now part of the Adobe Real-Time CDP Collaboration ecosystem, brands can:

• Tap into one of the most engaged fanbases in sports

• Collaborate with MLB to build personalized, high-performing campaigns

• Leverage radically simple UI in Real-Time CDP Collaboration to drive measurable results — fast

Ready to step up to the plate?

Contact your Adobe representative to learn how you can start collaborating with MLB today — and hit your next campaign out of the park. Learn more about Adobe Real-Time CDP Collaboration.

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